On the menu for Week 6
Apple’s latest crack down, some bad news for Google, an insider’s take on China’s app ecosystem, Facebook’s Graph Search goes mobile, and insights on the new global game publisher alliances.
Week Nr. 5!This week, there are actually 6 links to share… We published an article on Developer Economics’s blog on the history of mobile marketing. In this article, we summarize the evolutions of the mobile industry over the past 4 years, in an effort to better understand where it’s headed and why.Click here to read it! As always, please let us know your thoughts.What was worth reading during Week 5:
Another exciting week in mobile! Following our wrap-up of the PG Connects East Meets West conference, we put a lot of focus on Asia this week.What was worth reading during Week 4:
This week we attended and sponsored PG Connects, the first conference organized by PocketGamer. Of the topics covered during the two days of the event and due to our operational Asian office (Seoul) and our own interest and exposure in the area, we chose to focus on the content of the “East Meets West” track. The latter was indeed aimed at understanding the specific challenges of publishing and distributing a mobile game in emerging markets in general, and in Asian countries in particular.We’ve compiled a quick and non-exhaustive wrap-up of the most important takeaways from the session.
As part of our new year resolutions, we will be posting 5 links to summarize the most important pieces of mobile and mobile gaming news on a weekly basis.
What happened during Week 3:
In the midst of the holiday season and with the end of the year closing in, many game publishers are again planning to rely on tactics involving the much talked-about App Store Freeze. Understandably, remaining stuck in the top positions of the iOS free charts for a few days without having to incur any additional spend is any publisher’s dream. However, in 2013 these plans may well come across a small glitch:
Looking back on two interesting (yet slightly confusing) years of iOS app discovery
With now over 1 million apps available for download on the Apple App Store, app discovery remains a tremendous challenge for developers and publishers, especially for those on a budget.
Over the past two years, much speculation has been surrounding Apple’s true stance on app discovery, especially in regard to third party players getting involved in one way or another. Opinions differ greatly, but it does appear that three main ideas stand out:
With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).
Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices.
Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.