We are excited to announce our latest eBook that is intended as a primer to guide advertisers to understanding user retention and re-engagement.
Download our free eBook and get insights into the trends in user retention and learn the techniques to retarget your users.
We are thrilled to release our new eBook on mobile advertising fraud — “Combatting Mobile Advertising Fraud: The Next Battleground” dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.
This eBook demystifies what programmatic actually is. If focuses on how advertisers can leverage different types of data for improved campaign performance and provides tips and best practises, including three real-life adtech horror stories all programmatic media buyers can relate Continue Reading
This eBook demystifies what programmatic actually is. If focuses on how advertisers can leverage different types of data for improved campaign performance and provides tips and best practises, including three real-life adtech horror stories all programmatic media buyers can relate Continue Reading
Today, ad fraud is a major issue for all parts of the digital ecosystem. In mobile in particular, the issue is prevalent due to relatively young age of the industry compared with the experience and the versatility of fraudsters. Read Continue Reading
Discover the particularities as well as the main forces at play in Asia’s top 3 markets: China, South Korea and Japan! Know the Most Important Metrics. From smartphone penetration to monthly ARPPU, average CPI levels to top genres, we’ve got Continue Reading
Learn the Main Mobile Monetization Metrics. The eBook includes a handy guide on the main KPIs and metrics to consider to monetize your app with advertising.
Master App Store Marketing. Learn how to make the most of these powerful distribution channels, through discoverability and conversion optimization.
