Today, even though the majority out of the overall app revenue comes from in-app purchases, monetizing through virtual items remains extremely hard and, on average, only a very small fraction of the user base actually converts. Read all you need Continue Reading
In the complex, rapidly-changing and ever-more crowded mobile marketing landscape, you need the right sources of information to keep yourself updated on the evolutions of the space as well as understand its challenges and seize its opportunities.
The Free-to-Play model for mobile games is a numbers game. It is paramount for mobile game publishers to keep a close eye on a multitude of KPIs in order to understand the dynamics at play within their games.