Week 16Get the 5 most interesting stories from the week that was in the mobile industry.Happy Easter!
A couple of weeks ago, Google updated their Play Store Developer Program Policies with a few substantial changes, notably in terms of app content, app store promotion and advertising. While this is somewhat old news, there are a few points we’d like to focus on more specifically for what they mean for the industry as a whole, and for native advertising in particular.
Week 15Get the 5 most interesting stories from the week that was in the mobile industry.
Week 14What happened this week in the mobile industry?
A few weeks ago the EU Commission made the headlines by investigating apps and games advertised as “free” but containing associated costs in the form of in-app purchase items (IAP). The Commission met with national enforcement authorities as well as large tech companies to discuss consumer concerns over the app economy and published a document summing up their common position on the topic.While the Free-to-Play (F2P) model has now become a mainstream concept for anyone remotely related to the mobile games industry, it is only recently that the European Commission as well as several national authorities started looking for ways to bring more regulation into it.As a mobile games marketing platform working with and in the interest of mobile game publishers on a daily basis, we thought to use this opportunity to take a deeper look into the current state of various F2P regulation policies in the US, in the UK as well as at the European Union Level.United StatesUnited StatesUnited States
Week 13Get the 5 most interesting links from the week that was in the mobile industry.
Week 12The Game Developers Conference (GDC) caught most of the media attention this week, but look no further to get the 5 most interesting links from the week that was.
Week 11Once again, we have gathered 5 links you absolutely shouldn’t miss this week. Learn about the most promising game developers from all over the world and get an overview of the most popular social messaging apps!
Week 10This week we have news from the Asian mobile markets as well as both good and bad news for Apple.
Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the computation of the lifetime customer value (LTV) of the users acquired. For instance, early retention metrics such as Day 3 retention can serve as proxies to assess traffic quality for ROI-positive user acquisition campaigns. Needless to say, retention is also a strong indication of the general quality of the app and its user experience.However paramount it is for app publishers, retention has a problem.