As presented in our Global Mobile Games Landscape infographic, and with $5.9 billion in revenue in 2013, Asia-Pacific is currently and by far the largest market for mobile games. The Asian mobile games market is also overall very lucrative, with a monthly average spend per paying player of $2.86.
Last week we attended and entered the prestigious Media Momentum Awards In Paris. Every year the Media Momentum Awards, organized by the investment bank GP Bullhound, celebrate the fastest-growing and most promising companies in the European digital space. The event Continue Reading
Week 20Here are 4 stories not to miss from the week that was in the mobile industry.
Week 19Here are 4 stories not to miss from the week that was in the mobile industry.
With monetization happening after the install and for a minority of users, the Free-to-Play model presents serious challenges to mobile game publishers, who need to take the whole user lifecycle into account in order to be successful at developing, publishing Continue Reading
In the complex and rapidly-evolving mobile marketing landscape, it’s more than ever paramount for mobile marketers to consult the right sources of information in order to remain updated on the latest news and evolutions in the space. At AppLift we do our upmost to bring you insightful tips, news and resources on a regular basis so you can find your way through the mobile jungle. There are however hundreds of other blogs and websites out there and it’s not always easy for the mobile marketer to know which ones to focus on at first.This is why we put together the top 40 blogs, websites, tools and other resources into one single simple HTML file that you can easily import straight into your browser of choice and consult at your convenience.
Week 18Here are the 5 stories not to miss from the week that was in the mobile industry.
Week 17Here are the 5 stories not to miss from the week that was in the mobile industry.
What some of the trendiest words in ad tech actually mean.
The mobile ad tech space has only been around for a few years but still long enough to accumulate a clutter of ad tech lingo that leaves newbies and onlookers to the industry equally confused. Sure, you’ve heard these terms before – but do you really know what they mean? If you no longer want to pretend to know but actually want to become clear on what’s behind these fancy acronyms and names, then the following glossary is for you – ranked in decreasing order of buzziness!
On Wednesday, April 23 we held the second episode of AppLift Webinars on how to leverage Customer Lifetime Value (LTV) for mobile user acquisition campaigns. We had the pleasure of hosting 3 industry experts: