Week 10This week we have news from the Asian mobile markets as well as both good and bad news for Apple.
Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the computation of the lifetime customer value (LTV) of the users acquired. For instance, early retention metrics such as Day 3 retention can serve as proxies to assess traffic quality for ROI-positive user acquisition campaigns. Needless to say, retention is also a strong indication of the general quality of the app and its user experience.However paramount it is for app publishers, retention has a problem.
Week 9In a week where the Mobile World Congress in Barcelona took the attention of mobile enthusiasts, Flappy Bird clones continue to dominate the App Store rankings.
Week 8Facebook, WhatsApp and a staggering $19 billion took the headlines this week. Meanwhile, Android developers were fond to see the Google Play store overtaking the App Store in two key European markets.
Week 7! We’ve resisted talking about Flappy Bird until this week, but it’s now time to yield to the hype 🙂
“AppLift, the Berlin-based mobile games marketing platform, has announced that its proprietary lifetime value (LTV) optimisation technology yielded a 150 percent return on investment for Aeria Games’ Immortalis. […] AppLift achieved this success by focusing its LTV technology exclusively on Continue Reading
As reported by TechCrunch (and originally by TapStream), Apple has started cracking down and rejecting apps retrieving their users’ IDFA for other purposes than displaying advertising.
Winter has come, and the Game of Phones rages on.Winter is finally upon us, and game publishers on every platform are preparing for one of the most important periods of the year. On mobile, during Christmas more than ever, the power struggle between Apple and Google rages on.No better time to pay a visit to the ghosts of Christmas past, present and future: we’ll take a retrospective look at the story so far, provide a few Christmassy facts to keep in mind and, of course, try to make some predictions of what lies ahead.
On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.
On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.
On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.
On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.
We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We’re also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We’re also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We’re also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We’re also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology.