Today we are very excited to announce that AppLift has acquired Bidstalk, one of the world’s leading mobile demand side platforms (DSP). Bidstalk is headquartered in Singapore, with an additional R&D center in Bangalore, India. Its technology enables mobile marketers to buy RTB-traded inventory through a self-serve interface offered on a white-label basis and works with over 40 DSPs, including some of the biggest names in the RTB space, delivering over 40 billion impressions a day. – See more at: http://applift.sohocreative.eu/en/blog/applift-acquires-ds…
We already wrote about the main three mobile marketing trends from Mobile World Congress 2015. During a very hectic show, Laura Bolos from the Application Developers Alliance took the time to sit down and interview our CEO Tim Koschella. Tim talked about AppLift’s history, the reasons behind the extremely rapid growth as well as the very dynamic company culture of our company.Among Tim’s advice to startup founders:
As a founder you shouldn’t be giving away the driver’s seat of your company. Be in the driver seat, but also actively claim it.
Below is the video recording of the interview. Thanks to the ADA for the opportunity!
Have you ever wondered what it would be like to work in a thriving, creative and fast-paced start-up environment? Here at AppLift we are currently looking for candidates to fill over 30 positions across various departments and with different skill sets and levels.
Whether you are a recent university graduate with a business background, a top programer who possesses exceptional coding skills or have over 5 years experience in the mobile adtech industry and are looking for your next challenge, AppLift is the company for you.Here are the top 10 reasons why we think YOU would like to work with US!
Today we are very excited to announce that AppLift is acquiring mobile user acquisition platform appiris. With this acquisition, we are happy to take on our next challenge, by effectively expanding our focus from games to all app verticals. We Continue Reading
At AppLift, we take the data privacy of the visitors to our website very seriously.For this reason we have applied to, and received TRUSTe’s Privacy Certification for the property AppLift.com. This means that our Privacy Policy as well as the entirety of our website practices have been reviewed for compliance with the TRUSTe website certification program.
App reviews, ratings, referrals, social media endorsements and shares are all beneficial to highlighting the quality of your app or game to potential users browsing the app stores. But just how influential are app reviews, Facebook Likes and the like on click-to-install conversion rates and how can you encourage your players to review and Like your app or mobile game?
What does the last two weeks in mobile look like? We interview Swrve’s CEO, PubNative talks about native advertising and a PG Connects panel talk about the console/mobile convergence. But there’s no denying it: China is the talk of the town right now when it comes to mobile games news. As well as an opinion piece about China’s booming growth, the last two weeks have also given us a WSJ interview with the Vice President of Tencent’s game business. Stay tuned also for our upcoming Asian Beat installment devoted to China!
What has been happening in the last two weeks in mobile? Once again, we’re bringing you the latest in mobile news, both from AppLift and the global mobile industry. Our latest eBook, 7 Steps to Cracking Native Advertising on Mobile, is now out. Additionally, a reminder: if you’re going to Affiliate Summit East in New York, come and meet us there!
We all love stats. And, at AppLift, working within and for the mobile industry, we love App Store stats.
It’s here again: the AppLift newsreel, summarizing the last two weeks in AppLift and mobile games industry news. This time we have five highlights in the form of a video, our new infographic, a recent announcement from Google and one of the unmissable upcoming industry events, gamescom!