Digital advertisers say they want transparency, but not many would know what to do with it once they got it. And it leads to the question of whether transparency is fueling advertiser paranoia?
High-performing playable ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. But much depends on how well these are created and implemented. Read our best practices for creating and implementing high-converting Playable Ads.
欢迎大家继续关注AppLift公司推出的系列博文《网络广告术语基础知识大讲堂》，在此我们继续为广大读者揭开更多网络广告术语基础知识的神秘面纱。最近移动广告界的热门话题无疑聚焦于移动应用再定向广告这一主题中。我们将在这一期博文中为大家详细分析到底什么是移动再定向广告，以及为何你的应用需要进行移动再定向。
欢迎大家关注我们推出的《AppLift理念》系列博文。在本系列博文中，大家将有机会领略由AppLift团队中的重量级人物提供的有关移动广告各个领域的独到见解及理念。本文系由AppLift公司总经理兼首席营收官(CRO)Maor Sadra负责撰文，他将为大家揭秘当今行业最新的时髦广告术语：“Blockchain”(即区块链)以及为何他认为区块链有潜能通过强化广告购买及广告的投放过程增加透明度，从而为我们的广告行业带来长期的积极变化，这并非夸夸其谈。
「AppLiftの視点」シリーズにようこそ。このシリーズでは、モバイル関連の様々なトピックに対するAppLiftの主要メンバーの視点をご紹介しています。今回はAppLiftのMDおよびCROであるMaor Sadraが業界注目のバズワード「ブロックチェーン」について考察します。彼は、ブロックチェーンが広告のバイイングや配信のプロセスにおける透明性を強制し、我々の業界にとって長期的にプラスの変化をもたらす可能性があるといっても大げさではない、と言います。彼がそう考える理由は何でしょうか？
We wrapped up another spectacular edition of the Mobile World Congress (MWC) in Barcelona this year. We witnessed a lot of exciting developments in the ad tech space. Here are our top picks of the trends we look forward to.
AppLift公司将在旗下广告平台DataLift360推出基于用户行为的免费用户细分技术服务，这有利于帮助广告主基于应用内用户的参与度，灵活细分目标受众，从而实现最大化再定向效果并提升ROAS。
全球移动广告技术公司AppLift近期隆重宣布将在旗下移动应用广告平台DataLift 360上，通过规则构建的用户界面推出最新研发的受众群组细分功能，从而帮助广告主基于多个应用内活动界定其规则并细分用户群组。其目标在于创建更高效的再定向广告，从而促使平台内能够直接实现最大化ROAS( 广告投资回报率)。
It’s less than a week for Barcelona to once again welcome mobile enthusiasts to Europe’s biggest conference, Mobile World Congress (MWC). And while we are sure that during the day the conference will keep you busy with exciting innovations and announcements taking place in the mobile world, there’s also plenty that the city offers if you want to explore the city beyond the walls of the Fira Gran Via!
The AppLift team has put together an informative guide with a selection of some of our best recommendations on things to do, sights to see and places to wind at after a hard day at the conference! Check out our guide!
Valentine’s Day is upon us. And while love and romance is surely in the air, for mobile app advertisers, Valentine’s Day also presents a huge opportunity to ramp up their marketing campaigns and reach their most valuable users.
Recent conversations in the mobile advertising industry have focused greatly around app retargeting. In this article, we break down what mobile retargeting is and why your app needs it.