The Holiday season is an exciting time for mobile advertisers. Are you ready to hit gold? Learn how to retain and re-engage your customers on mobile this Holiday season with AppLift’s quintessential guide to winning back your customers.
开发并运营移动应用软件如同创建一家初创公司一样棘手。为此应用开发人员有可能从家人、朋友及网络中获得过许多的建议。虽然其中有些建议可能对你来说的确是金玉良玉，可能为你带来很大的帮助, 然而其中也不乏一些可能会误导你，从而令你的应用业务面临危险的境地。
When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer. How has the app economy shaped up in the country since? Take a look in the Part 3 of our Emerging Mobile Markets series.
期待许久的iOS11系统在今年早些时候宣布至今终于闪亮登场了, 其推出一直备受应用市场的业内人士的高度关注。如果你未能跟进最近有关iOS11的相关资讯，那么让我们一起来向大家详细介绍将会影响你规划自己的ASO策略方式的每一项重大变化。那么，到底iOS11为大家带来什么新花样？
How to leverage LTV-data for your campaign strategy using the right kind of reporting is a crucial link in the chain to achieve app advertising success. Learn why it matters and how to do it right in our new blog.
많은 사람들이 연초부터 기대한 만큼 Apple iOS11에는 많은 변화가 있었습니다. 이번 포스팅에서는 Apple OS의 가장 최신 버전인 iSO11에 대해 간략히 살펴보고 마케터들이 ASO 전략을 계획하는데 어떠한 점을 고려해야 할지 살펴보도록 하겠습니다.
Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Let us take you through a short history of ad fraud to understand how it has developed through the years and put a perspective to the current challenges.
Our latest infographic is an attempt to investigate on which kind of placements mobile video creatives perform best across regions.
지난 9월 앱리프트 서울 오피스에서는 임현균 지사장 그리고 황종우 APAC 프로그래매틱 팀장과 함께 모바일 광고 트렌드와 부정 광고(Fraud) 외 다양한 주제로 세 번째 페이스북 라이브를 진행하였습니다. 이번 포스팅에서는, 페이스북 라이브에서 다뤄진 내용들을 다시 한 번 정리하는 시간을 갖도록 하겠습니다.
Building a mobile app is akin to building a startup. App developers receive a plethora of advice from friends, family and network. While much of this advice could help you hit gold, some of it could be misleading enough to put your app business in jeopardy.