近年来，你是否经常听到”程序化”这个词，其实不只你一个人有这样的经历。如果你并不完全理解其实际意思，那么，别担心，因为不只你一个人不理解 ！Jimmy Kimmel曾经闹过一次笑话-即把程序化广告叫做”面筋”广告。就像面筋一样成为食品行业中的流行热词，最近几年，程序化也一样已成为广告科技中最热门的时髦热词。
Last week we hosted a webinar on the basics of mobile programmatic with our Head of Platform Solutions Alexandre Pham. We were happy to welcome many of you who were new to the topic or wanted a refresher. If you missed the webinar, fear not! Here is the video recording as well as the slides from the presentation deck.
实时媒体购买的最大优势之一就是能够最大限度地获取潜在的媒体资源。然而，与此同时也会面临着其中的一大难题，因其需要通过确定并围绕效果最佳的广告设置不断地优化媒体购买效率。现在，通过我们的DataLift 广告平台投放经验来帮助广告商提供大量的程序化广告投放服务。下面列出七大窍诀以方便大家优化移动 RTB 广告效果。
近年来，随着移动营销及程序化广告逐渐发展成为高效的广告营销策略，这为精明的移动营销人员带来很多发展机会。根据《广告时代》 (Advertising Age )杂志和市场调查公司eMarketer发布的报告显示：2015年，广告主在移动程序化购买上花费将近150亿美元。相比前年99亿美元的数字广告花费，增长约50亿美元。
If you have been hearing the word “programmatic” far too frequently in recent years, you aren’t alone. If you don’t fully understand what it is, then, fear not, you aren’t alone either! Jimmy Kimmel had once famously called programmatic the “gluten” of advertising. And just like gluten became a hot buzzword for the food industry, programmatic, too, has been one of the hottest buzzwords in the last few years for ad tech.
Programmatic advertising isn’t something new. It has been around for a while now, but has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps.
Anyone and everyone knows technology has gone mobile. Every day 10 bloggers publish articles titled something like “250 reasons you need a mobile app” or “your website is obsolete unless it is mobile-first!” But what does this mean for advertisers? If businesses have to go mobile to compete, you obviously should as well! But is this enough? Does being more mobile-focused change the advertising game? The answer to that question is a resounding “yes!”
Advertising in mobile apps and websites can be difficult and advertisers need to utilize every possible technology available. In most cases programmatic advertising is the best approach. This article will discuss 5 reasons why programmatic advertising is replacing traditional ad-space sells for mobile websites and mobile apps.
One of the advantages of real-time media buying is to access a potentially unlimited pool of supply. However, at the same time, this is also one of its main challenges as it requires to constantly maximize media buying efficiency by identifying and focusing on the best-performing campaign set-up. Strong of our experience of running or helping our clients run a myriad of programmatic campaigns through our platform DataLift, here are seven tips and levers you can act on when optimizing the performance of mobile RTB campaigns.
As mobile marketing and programmatic advertising have grown into effective marketing strategies over the past few years, there are many opportunities for savvy mobile marketers around the corner.
Advertisers will spend nearly $15 billion on programmatic buying in 2015, according to Advertising Age and eMarketer. That’s almost a $5 billion leap from the year before, which accounted for $9.9 billion of overall digital advertising spending.
Many websites, including mobile websites, rely entirely on ad revenue to stay afloat. These publishers range from big players, like Google and Facebook, to many smaller single-developer passion-project websites. Prior to mobile, these sites had an easier time generating views and clicks of their advertisements. They had more screen real estate to play with and there were established best-practices for ad placement. Now mobile traffic has eclipsed desktop/laptop traffic and webmasters are struggling to keep their revenue streams flourishing. This article will outline how utilizing programmatic advertising can help mobile apps and mobile websites regain and expand their profitability.
We are thrilled to release our latest report: Fighting Mobile Fraud In the Programmatic Era.
Today, ad fraud is a major issue for all parts of the digital ecosystem. In mobile in particular, the issue is prevalent due to relatively young age of the industry compared with the experience and the versatility of fraudsters. They often move from one platform to the next, once the safeguards and defense systems are too advanced and their activity becomes no longer lucrative.
Being a demand-side platform, we chose to focus on the type of fraud afflicting advertisers, namely publisher fraud. Our goal was to raise awareness about the issue, and show that, however advanced fraudulent techniques can get, there are many ways to fight back.
Read on to know more about mobile fraud…