Welcome to the “Programmatic Survival Guide”, a series brought to you by AppLift and Pretio. This is the first of the four installments of our infographic series to guide ad tech professionals, advertisers and publishers to understand the programmatic ecosystem.
The bots are coming.
Are you ready?
“通用语”一词指的是能够促使来自不同国家、不同文化背景的人们彼此之间能够相互理解、沟通、交流的一种通用语言。例如，拉丁语本身在古代罗马和平时期一直成为整个欧洲的公用语，而法语在20世纪初以前曾广泛用于各国外交使团之间沟通交流的通用语。如今，英语已被广泛用于国际商务、对外贸易及各国企业间业务往来的信息交流，因而成为全球公认的标准化通用语言。
A “Lingua Franca” is a common language enabling people from various countries and cultures to understand each other. For instance, Latin imposed itself as the common language throughout Europe during the old days of the Pax Romana and French was used widely across diplomatic missions until the beginning of the 20th century. Today, English is the uncontested universal language of commerce, trade and business for the ease of exchanging information and making communication standardized.
The same purpose underlies the creation of the RTB project, as its mission is officially to “spur greater growth in the RTB marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory.”
Programmatic advertising has seen an explosive growth since 2014, emerging as one of the hottest buzzword in mobile advertising. However, despite all the buzz around it, there is still confusion around what the term means and implies. This is why we decided to create the Programmatic Constellation, our newest interactive infographic on mobile programmatic.
The digital advertising industry, and especially mobile advertising, has evolved at a rapid pace in the last couple of years, and much of that evolution has been towards programmatic. Programmatic advertising, i.e. the automated buy of media placements, has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps. However, despite all the buzz around programmatic, there is still confusion around what the term means and implies. Few know what it stands for, and even fewer know how to use it for media buying.
Our latest eBook demystifies what programmatic is and explains everything that you wanted to know about programmatic, but were too afraid to ask!
Yesterday we hosted a webinar on the future of programmatic with our Managing Director and CRO Maor Sadra. We were happy to welcome many of you who wanted to take a look into the future of programmatic. If you missed Continue Reading
In our series on programmatic, so far we have talked about what programmatic media buying is and the various ways in which advertisers can buy ad inventory programmatically. We have dived into Real-Time Bidding Open Auction (RTB) and Private Marketplaces (PMP), both of which make use of auctions that happen in real-time. In this installment, we will discuss Programmatic Direct, an arm of programmatic media buying that doesn’t involve a real-time auction.
Last week we discussed in detail how the RTB auction process works. This week, as part of our on-going series on Programmatic, we take a deep dive into the world of private marketplaces.
Private Marketplaces, or PMPs, are invite-only marketplaces that allow high-caliber publishers to set aside certain ad inventory packages and sell them to a select buyer or group of buyers through a private auction mechanism, transacted through Deal IDs. Deal IDs can be understood as a unique code that is generated to represent the negotiated terms of the deal between the buyer and the seller.
Our new blog post takes you through a deep-dive into the world of private marketplaces!
Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most misunderstood concepts in programmatic is the RTB process, which is often confused to being synonymous with what programmatic stands for.
For the uninitiated, RTB is a type of programmatic buying where the buying and selling of online ad impressions is done in real time for the transacting of one single impression at a time. This happens in milliseconds, on average around 200 milliseconds to be precise, before a page loads.
But, how exactly does a mobile RTB auction work? Read on as we take you through a deep dive into the world of an RTB auction process.
最近「プログラマティック」という言葉を耳にしているのは、あなただけではありません。それが何か十分に理解できてなくても恐れる必要はありません。多くの人がまだプログラマティックを正確に理解してありません！ジミー・キンメルが、プログラマティックをかつて広告の「グルテン」と呼びました。グルテンが食品業界で話題の流行語になったように、プログラマティックも、広告技術において、ここ数年で最も話題になっている流行語の一つとなっています。
