When it comes to the channels of Rewarded Video and Rewarded Ads, there is still some industry misunderstanding, and often these terms are incorrectly understood to mean the same thing. With this School of Ad Tech piece, we will spell out the differences between Rewarded Video and Rewarded Ads.
User acquisition is a complex game. Hear from Free2Move’s Lorenzo Rossi to get his take on successfully acquiring high-quality users, based on his experience as the Head of Performance Marketing.
ここ数年、特にアドテク業界では機械学習はまさに「フォース・マジュール」、抗えない流れになっています。例えばモバイル広告主にとって、機械学習はこれまでのアドテクの手法を変えつつあります。RTB（リアルタイム入札）やlookalikeターゲティング、ユーザーデータの拡張は、より効果的に費用を抑えたキャンペーン配信を可能にしています。
スクール・オブ・アドテクへようこそ。このAppLiftの連載記事ではアドテクの基本を読者の皆さんにわかりやすくご説明します。モバイル広告業界の最近の話題といえば、もっぱらアプリリターゲティングです。今回はモバイルリターゲティングとは何か、そして、なぜ皆さんのアプリにそれが必要なのかを解説していきます。
Benefits of using playable ads in user acquisition efforts are well-known. It is lesser known for its potential in user re-engagement and retention, which is, however vast. Learn more about the potential use cases of playable ads in retargeting efforts in our new blog post.
Digital advertisers say they want transparency, but not many would know what to do with it once they got it. And it leads to the question of whether transparency is fueling advertiser paranoia?
The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success? An effective soft launch strategy could be one of the indispensable steps for mobile marketers to achieve their goals.
High-performing playable ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. But much depends on how well these are created and implemented. Read our best practices for creating and implementing high-converting Playable Ads.
欢迎大家继续关注AppLift公司推出的系列博文《网络广告术语基础知识大讲堂》，在此我们继续为广大读者揭开更多网络广告术语基础知识的神秘面纱。最近移动广告界的热门话题无疑聚焦于移动应用再定向广告这一主题中。我们将在这一期博文中为大家详细分析到底什么是移动再定向广告，以及为何你的应用需要进行移动再定向。
欢迎大家关注我们推出的《AppLift理念》系列博文。在本系列博文中，大家将有机会领略由AppLift团队中的重量级人物提供的有关移动广告各个领域的独到见解及理念。本文系由AppLift公司总经理兼首席营收官(CRO)Maor Sadra负责撰文，他将为大家揭秘当今行业最新的时髦广告术语：“Blockchain”(即区块链)以及为何他认为区块链有潜能通过强化广告购买及广告的投放过程增加透明度，从而为我们的广告行业带来长期的积极变化，这并非夸夸其谈。