Yet another eventful year is coming to an end. Before we get ready for the Holidays, recap the best of 2017’s ad tech news (and more!) on the AppLift Blog with our interactive recap.
In the final edition in our series on “Emerging Mobile Markets,” we take a look at the market in Russia. Along with the other regions of focus in our series, Russia forms the fourth connecting dot in the future of ad tech space when it comes to emerging app economies.
AppLift’s Talent Acquisition Specialist Michael Mrizig gives an overview of what our recruitment process looks like.
We reached out to Steve Young to understand what big and small apps should be doing in 2018 to make the most of their ASO strategy. Take notes!
获取大批量的应用安装用户实属每位应用广告主梦寐以求的梦想。 那么所获取的用户是否均为优质忠实用户？这些用户是否愿意参与你的应用活动？回头审视自己所获取的用户都带来哪些效益及其重要性。
It’s the season of eggnogs and Christmas markets, of Glühwein and gifting! And our team is already in holiday spirits! While the end of year is surely a fun time, we know it can get a tad overwhelming! From attending numerous Christmas dinners, to making sure your 16th cousin gets their gift on time, there’s a lot to do around this time. How do you find calm amongst the craziness? We say “there’s an app for that”!
모든 앱 광고주의 궁극적인 목표는 많은 사용자를 확보하는 것입니다. 하지만 이렇게 확보한 사용자들이 진성 유저라고 생각할 수 있을까요? 그렇다면, 지금부터 한 발짝 뒤로 물러나서 획득한 사용자들을 살펴보고 그들의 의미를 확인해보세요.
Every summer AppLifters from around the globe gather for an annual strategy event. This year, however, was like no other. We went all-in to not just discuss strategy, but to also celebrate 5 successful years of AppLift’s existence. Celebrating the big 5 had to be special and the gorgeous Balearic island of Mallorca became home to AppLift’s celebration.
Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, Kochava’s CEO Charles Manning joins us for his take on the mobile attribution space.
End of the year is an exciting time for all industry gurus as they keenly await what’s in store for the upcoming year. For mobile ad tech, it is no different. How will 2018 pan out for the ad industry? We take a look.