User acquisition is a complex game. Hear from Free2Move’s Lorenzo Rossi to get his take on successfully acquiring high-quality users, based on his experience as the Head of Performance Marketing.
Benefits of using playable ads in user acquisition efforts are well-known. It is lesser known for its potential in user re-engagement and retention, which is, however vast. Learn more about the potential use cases of playable ads in retargeting efforts in our new blog post.
Digital advertisers say they want transparency, but not many would know what to do with it once they got it. And it leads to the question of whether transparency is fueling advertiser paranoia?
The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success? An effective soft launch strategy could be one of the indispensable steps for mobile marketers to achieve their goals.
High-performing playable ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. But much depends on how well these are created and implemented. Read our best practices for creating and implementing high-converting Playable Ads.
At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. This whole week, as part of our celebrations for International Women’s Day, if you have come across our Instagram channel, we have given the stage to feature the strong, independent and extremely talented women at AppLift.
Let’s hear from some of our women colleagues on who are the superheroes they look up to that inspire them to #PressforProgress.
We wrapped up another spectacular edition of the Mobile World Congress (MWC) in Barcelona this year. We witnessed a lot of exciting developments in the ad tech space. Here are our top picks of the trends we look forward to.
It’s less than a week for Barcelona to once again welcome mobile enthusiasts to Europe’s biggest conference, Mobile World Congress (MWC). And while we are sure that during the day the conference will keep you busy with exciting innovations and announcements taking place in the mobile world, there’s also plenty that the city offers if you want to explore the city beyond the walls of the Fira Gran Via!
The AppLift team has put together an informative guide with a selection of some of our best recommendations on things to do, sights to see and places to wind at after a hard day at the conference! Check out our guide!
Valentine’s Day is upon us. And while love and romance is surely in the air, for mobile app advertisers, Valentine’s Day also presents a huge opportunity to ramp up their marketing campaigns and reach their most valuable users.
Recent conversations in the mobile advertising industry have focused greatly around app retargeting. In this article, we break down what mobile retargeting is and why your app needs it.