Last week AppLift attended and exhibited at PG Connects London, the third instalment of the event organised by Steel Media. As usual it was an opportunity to give out our beloved swag and do proper networking, but also catch up on the latest trend in mobile and mobile games marketing.
To catch up or get a refresh of the conference, here’s our non-exhaustive digest of the main insights for mobile marketers.
“Adtech Full Stack” or “Full Ad Stack” is a term used increasingly frequently in the ad tech space. During the past year, hardly a day went by without any announcement of a large advertising conglomerate acquiring a company to complete their “Full Ad Stack”. This sudden interest and trendiness for the term leads me to ask: What are these stacks and why is the market so hung up on the need to build or buy one?
Happy New Year to all! As we enter 2015 we would like to reflect back on 2014. Over the past 12 months, there have been developments and milestones that have really made an impact on the industry. Here’s a monthly round up of the news, reports and stats from 2014 that will also likely impact mobile marketing in 2015.
To start off 2015 on the right foot, welcome to the 10th episode of our Industry Exposed series! For this first blog post of the year, we interviewed Patrick Kane, Founder and CEO of app store analytics company Priori Data. Read on as we dig into app store revenue and download distribution, the current state of category trends, and much more!
Over the past 12 months we have been working hard to make sure that our readers are kept up to date with the latest trends and developments in the industry and across different markets. We have talked about mobile marketing, app store optimization, user acquisition & retention, how to make it in the Asian markets as well as many other topics. We obviously always tried our best to give you as professional and extensive insights as possible, but some specific posts were slightly more successful than others, and we would like to put them, once again, in the spotlight.
With over 6 billion monthly video views, YouTube seems to have met our need for continuous visual content. While YouTube is often referred to as merely a media channel used for video consumption, in reality its dynamic nature offers the viewer so much more. Beyond entertainment and information, this platform allows for viewers to engage through subscriptions, likes and comments.
The App Promotion Summit Berlin is one of the most interesting mobile marketing conferences out there: short but insightful and hands-on talks, uncompromising panels, a (rather) small amount of self promotion, and plenty of networking opportunities. Its fourth installment (and second in Berlin), which took place last week, was no exception to the rule.For those who didn’t get to attend (or need a brush up after a hard night of Berlin partying), here is a concise wrap-up of the five most important analyses, concepts and tips touched on during the conference.
Welcome to the ninth episode of our Mobile Industry Exposed interview series! This time, we interviewed Hugo Gersanois, co-founder of appiris, a fellow HitFox company, about mobile retargeting, customer lifetime value (LTV), mobile trends and more.
Asia makes up 48 percent of the total global games market. In order to succeed in your mobile games marketing in Asia, it is crucial to know the numbers and figures and understand the key specific characteristics in each of your target countries. Our brand new eBook, An Overview of Mobile Games Marketing in Asia’s Big 3: The Chinese, Japanese and South Korean Mobile Landscape, produced in collaboration with games market research experts Newzoo, is your guide to the statistics and qualities that make up the three biggest mobile games markets in Asia.
Welcome to the eighth episode of our mobile Industry Exposed interview series! This time, we spoke to Ran Avrahamy, who heads up marketing at AppsFlyer, about the latest mobile trends, such as native advertising.
