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AppLift News en

“Do Not Give Away the Driver’s Seat” Startup Advice from AppLift’s CEO

We already wrote about the main three mobile marketing trends from Mobile World Congress 2015. During a very hectic show, Laura Bolos from the Application Developers Alliance took the time to sit down and interview our CEO Tim Koschella. Tim talked about AppLift’s history, the reasons behind the extremely rapid growth as well as the very dynamic company culture of our company.Among Tim’s advice to startup founders:

As a founder you shouldn’t be giving away the driver’s seat of your company. Be in the driver seat, but also actively claim it.

Below is the video recording of the interview. Thanks to the ADA for the opportunity!

en Mobile Marketing Trends

Travel Apps: The World of Travel in Mobile [Infographic]

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Digital travel sales is a $450 billion market worldwide (2014 figures by eMarketer). By 2017, 30% of travel sales in the United States will be generated through a mobile device (Statista). By 2018, mobile travel researchers will account for 71.3% of digital travel researchers in the US (eMarketer). Today already, 47% of travelers start planning a trip on a smartphone. Travel apps are, increasingly, where the purchase intent starts.To explore the huge travel opportunity on mobile, we teamed up with app store analytics company Priori Data and brought you an overview of the travel app category.

Asia en

New AppLift APAC Offices: To Asia and Beyond…

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Today we are extremely pleased to announce our expansion across the APAC region with three new offices in Beijing, China, Tokyo, Japan, as well as Delhi, India. Roughly two years after the opening of our first Asian office in Seoul, we can safely say that we have managed to convert the mobile opportunity lying in the region. Proof of the relevance of our decision to invest in Asia, AppLift’s revenue in the region have tripled over the past twelve months.

en Guest Post

Three Mobile Monetization Strategy Lessons from Tinder Plus

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The IAC-developed Tinder app set the world of online dating on fire – resulting in an astonishing 50 million matches in 2014. Almost overnight, Tinder became one of the most engaging apps in the market – with the average user logging in 11 times and spending up to 90 minutes in the app each day. For a little bit of perspective, two of the app categories leading the way in engagement and retention – weather and news – see only 5% of Tinder’s weekly opens.App publishers everywhere had a lot to learn from Tinder’s success, but now it seems like there may be a few other lessons to be learned.

en Guest Post

How App Developers Should Manage User Reviews

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It’s never been easier to build and launch a mobile application, but it’s never been harder to make that application a success. With well over 1 million applications in both the iOS App Store and Google Play Store, discoverability has become a major challenge for developers. Ultimately, you now have to work harder than ever to make a living in the mobile ecosystem.

Sure, there are many challenges associated with app discoverability, and these are openly discussed across blogs, forums and events around the world. However, one issue which I don’t believe gets enough attention is how developers can manage the rapidly evolving expectations of consumers.

In this blog post, I am going to look at what users currently expect from mobile applications, the impact of pricing models on user reviews, and how developers can better manage their user feedback.

Asia en

Asian Beat #6: Five Insights Into the Thai Mobile Games Market

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Welcome to the 6th instalment of the Asian Beat Series! After a stroll through Vietnam, we are now diving into a second South-East Asian country, Thailand. This time we benefit from the insights of games research company Newzoo. (Check out the other products of our fruitful collaboration: the Global Mobile Games Landscape as well as Mobile Games Marketing in Asia’s Big 3).

Although not the largest market in the region, Thailand should not be left out when considering the distribution of your mobile games in South-East Asia. Thailand is, after all, the largest market for games in South-East Asia with a 21% share and should hold the leader position until 2017.

Newzoo CEO Peter Warman confirms:

“Thailand’s thriving games industry is a major force in the global market. Securing its place in the global top 20 countries, game revenues in Thailand will exceed $490 million in 2017. About 60% of these revenues will come from mobile, by far the fastest growing segment. With the still fast-rising (mobile) internet connectivity in the region, there is huge potential for continued growth, pointing to enormous opportunities for mobile developers.”

Here are our top five insights into the Thai mobile games market!

en Guest Post

How to Drive Mobile Virality and Downloads with an App Landing Page

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It’s a common misconception that publishing your app on the app store will give you all the visibility you need to drive downloads and virality. Although you can do a lot with app store optimization (ASO) – from selecting great keywords, to producing app screenshots and previews that grab user attention – your user acquisition strategy should also incorporate paid and viral tactics.We’re familiar with how paid acquisition works, but viral success on the other hand is a bit more elusive, mainly because there is no “one size fits all” formula. While some tactics for “going viral” may work for one app and not another, there are certain steps everyone can take to include virality into their acquisition strategy.

AppLift News en

Top 10 Reasons Why AppLift is the Best Place to Supercharge Your Career

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Have you ever wondered what it would be like to work in a thriving, creative and fast-paced start-up environment? Here at AppLift we are currently looking for candidates to fill over 30 positions across various departments and with different skill sets and levels.

Whether you are a recent university graduate with a business background, a top programer who possesses exceptional coding skills or have over 5 years experience in the mobile adtech industry and are looking for your next challenge, AppLift is the company for you.Here are the top 10 reasons why we think YOU would like to work with US!

en Interview Series

Industry Exposed #11: Tapdaq “Mobile Discoverability Has Been Moving Extremely Fast”

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Welcome back to the 11th episode of our Mobile Industry Exposed interview series! This time, we interviewed Ted Nash, co-founder and CEO of Tapdaq, about the importance of app store optimization, discoverability and the trends in mobile marketing for 2015 and beyond.Ted is a serial entrepreneur who has been creating online companies from the age of 12. Having raised his first round of funding from a group of angel investors in the UK, he became the first teenager in the world to achieve 1,000,000 App Store downloads.Ted has built many businesses, his latest being Tapdaq, a direct mobile advertising marketplace.Ted was recognized in the prestigious Forbes magazine, as one of the 30 Under 30’s for his work on Tapdaq and, in March 2015, became ‘Global Mobile Innovator Of The Year’ at the Mobile World Congress.Read our interview with Ted to learn more about discoverability in the app stores, the future of apps and the mobile trends that will be shaping the industry in 2015.

en Mobile Marketing Trends

The Global App Opportunity in Mobile Performance Advertising

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Revenues from mobile app installs ads are booming and the global app opportunity is getting much harder to ignore. Until recently, a large portion of the app marketing business was driven by the players at the forefront of marketing and advertising technologies, namely the larger game publishers. This phenomenon was mainly due to the category’s attractiveness to consumers and the high revenue potential of free-to-play micropayment-based business models.However, today we’re seeing an increasing market opportunity for apps outside of the gaming vertical. Transaction-based business models such as eCommerce and classifieds are skyrocketing on mobile and sometimes even leapfrogging desktop in certain mobile-first economies.

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