What a difference a year makes in mobile.
2014 has seen the birth of true native advertising within mobile apps from all verticals, emerging markets such as Latin America starting to build momentum and Asia’s mobile gaming market growing exponentially, with Japan in the lead and China hot on the heels of the US to become the second largest mobile games market.
What will 2015 bring in terms of mobile games marketing trends?
“Rich media? Yes! We’re super excited about this and 80 percent of our campaigns are now run on rich media”.If you’ve been around the mobile industry for over two years, you may laugh at the above example as just about any company you spoke with at the Mobile World Congress was pitching rich media campaigns, filling their website with shiny examples of amazing HTML5 dynamic creative…In reality, rich media was an extremely small part of the actual activity as getting this format to work has always been a nightmare.
Last August we partnered with games market research firm Newzoo to investigate the growth of the global mobile games market as well as the appeal of various global regions for mobile games publishers. We published the findings in a comprehensive infographic, The Global Mobile Games Landscape RELOADED, showing the total growth of smartphone and tablet revenue, a world map of monetization potential, as well as a summary appeal matrix.
Welcome to the seventh episode of our Mobile Industry Exposed interview series! This time, we posed questions about mobile user acquisition and app marketing trends to Mack Flavelle, VP Business Development at Tapstream.
If you are marketing an app, it pays to take a step back once in a while and reflect upon the acquisition tactics you may have missed to drive more app installs. You are probably already doing all the right things: optimizing your app store page, building a community, tracking your advertising campaigns, being active in social media and so on. What you might have missed, however, are some of the more underrated and ignored tactics to generate users for your app. So here it is: a list of 10 underrated ways to get more app installs. Enjoy!
It is now time for the sixth instalment of our Mobile Industry Exposed interview series, which has featured key mobile industry players such as Serkan Toto of Kantan Games and PubNative’s Ionut Ciobotaru talk about everything from Japan’s mobile app market to native advertising.
Whether a game is free (with ad-based monetization), free-to-play (while offering in-app purchases) or paid is a matter of publisher or developer choice and should be based on your business model. Will you go down the F2P route of creating an amazingly addictive game that’s free to download but relies on in-app purchases to make a player more competitive and enhance the user experience?
Asia Pacific is the world’s largest market for mobile games, presenting a big, though challenging, opportunity for games publishers worldwide. The specifics of the Asian mobile games market conditions and the trends in each of its countries and regions, South Korea, Japan, China and South East Asia, represent so much variation that it’s important for publishers to get to know each one before attempting to enter the Asian market.
Whether that’s an independent app development shop, a major brand or a zoo, running a business is hard work. Here are five reasons why app marketing can often be reminiscent of managing a wildlife park – complete with illustrative GIFs.
