Mobile video advertising is growing and the time is ripe for advertisers to fortify their efforts. But before you begin, here’s a primer on mobile video ad’s most common terminologies.
앱리프트는 최근 부정 광고 방지 제품군, 프로드 버스터 (Fraud Buster)를 출시하며 모바일 부정 광고에 보다 능동적으로 대처하고 효과적으로 문제를 해결할 수 있도록 노력하고 있습니다. 본 포스팅에서는 모바일 부정 광고와 관련된 기본 용어, 종류와 측정 기준 등을 설명하도록 하겠습니다.
Akin to the Black Friday frenzy and pre-Christmas shopping rush, for a majority of population in India, Diwali is the season when retailers see a huge spending opportunity in electronics and tech, spelling huge opportunity for eCommerce players. What are the major eCommerce trends that the industry is expected to witness this festive season?
In almost 3 years, Brazil has emerged as one of the top growing countries in mobile in the LatAm region. Let’s take a look at the main trends shaping the app economy in this region.
Eugenia Kovalenko, director of marketing at the popular social music-making app company Smule joins us as she shares her four biggest learnings for user acquisition for unique apps.
The long-anticipated iOS11 is here and is ever since the announcement earlier this year, it’s development has been closed watched by everyone in the app market.
If you haven’t been able to follow the most recent developments in iOS11, we bring to you a detailed look at every important change that is bound to affect how you plan out your ASO strategy.
Performance matters. The majority of customers who experience poor URL performance say they’re less likely to buy from the site in future. Progressive Web Apps might just be a step to give businesses an extra edge.
AppLift最近推出其独家研发的高级反广告欺诈套件：Fraud Buster。近来有关移动广告流量欺诈泛滥成灾的新闻报道爆棚互联网，因此当前比以往任何时候都更迫切需要找到更有效的工具将其扼杀在摇篮中。
As part of our efforts to fight fraud in the industry, we are proud to announce that we have joined Adjust’s Coalition Against Ad Fraud (CAAF).
In a recent webinar hosted by AppLift and Fynd, an online shopping app from India, we discuss the challenges that advertisers face while acquiring users and the role that app advertising companies play in the user acquisition ecosystem.