モバイルアプリが世の中をどのように変化させたのか、話し出すとキリがありませんよね。2008年、Appleがアプリストア“way back”を開始し、マーケティングスペースを完全に変えてしまって以来、エコシステムの素晴らしい成長を私達は目にしてきました。この大きな変化後間もなく、新しい産業、つまりディマンドに応じる様々なサービスが形成されました。
Does the lack of standards in mobile attribution result in an uneven measurement of who should be attributed with each conversion?
We recently hosted a webinar on “Breaking Down Fraud Perceptions” with a stellar lineup of speakers from Kochava, Shutterfly and N3TWORK to discuss the impact of ad fraud on the mobile advertising ecosystem. For those who missed the webinar, here is a recap.
改めてようこそ、「スクール・オブ・アドテク」シリーズのもう１つのアーティクルへ。ここでは読者の皆様のためにアドテクの基本を説明していきたいと思います。今日は、ゲーム広告主が成功するために動画リワード広告が必要な理由にスポットライトを当てていきます。
For app marketers, breaking into a new market can be challenging. We’ve come up with a list of key ingredients to run ROI-driven app marketing campaigns in the second largest smartphone market in the world.
앱 유저들에게 광고에 대한 거부감을 줄여주고, 앱 참여를 유도하는 것은 앱 광고주에게 있어 가장 중요한 문제 중 하나입니다. 광고주는 높은 전환율, 설치(다운로드) 볼륨의 최대화, 참여 유도뿐만 아니라 LTV(Life Time Value)를 최대로 이끌 수 있는 혁신적인 광고 형식을 찾고 있죠. 어떻게 하면 잠재 (진성) 유저들이 앱을 다운로드하도록 할 수 있을까요?
Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.
Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.
Follow the latest trends in the mobile gaming landscape with our latest infographic, in partnership with Newzoo.
User acquisition is the obvious first step, but equally crucial is retaining them. Follow this 7-step guide to know how to successfully retain users on mobile.
AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a potential solution, and the impact it could have on our industry. For our readers who missed the webinar, here is a condensed version of his talk. This post originally appeared on TUNE’s blog.