“Are we failing at mCommerce?” If you’re not sure of the answer, here are some common problems — and fixes — that will help you assess your mCommerce presence.
Recently, we broadcasted a Facebook Live event in Korea, called “A Chat With Mobile Marketers”, where Jun Lim (VP of Korea and SEA, AppLift) hosted an insightful discussion to help startup marketers, app developers, or beginners to understand mobile app marketing. Check out some of the key takeaways from the discussion as well as the video (in Korean)!
欢迎大家继续关注我们推出的最新系列博文《常见网络广告术语基础知识大讲堂之三》。在本文中，我们将向大家详细介绍各种广告形式的特点，以帮助应用营销人员确定应采用何种广告形式才能助其实现最高效的应用营销目标。
With ad:tech New Delhi just a few days away, it’s a good time for advertisers to review their strategy to acquire the best users for their apps. We know how tough it can be to break into a new market, so we’ve come up with some tips to acquire and retain loyal users for your app.
해를 거듭할수록 유저 유입 채널 (User Acquisition 채널)은 진화하고 있고, UA전략은 광고 수요와 공급에 의한 시장 상황에 따라 빠르게 변화하고 있습니다. 이에 따라, 2017년 고려해보면 좋을 새로운 유저 유입 채널에 관한 이야기를 다뤄보겠습니다.
We spoke to experts from the ad tech industry to find out what they are looking forward to the most at this year’s edition of MWC.
모바일 마케터들은 KPI를 달성하기 위해 여러 가지 요소들을 고려해야만 합니다. 오늘은 그 중, 모바일 광고 종류를 살펴보고, 각각의 광고 종류가 어떤 특징들을 갖고 있는지 알아보겠습니다.
User acquisition channels have evolved over the years: from PR and social media focused tactics in the early 2010s to boosting the app into the top rankings with incentivized traffic to a more holistic post-install KPI (key performance indicator) or CPA (cost per action) driven approach of today. User acquisition strategies too have always adapted to current market conditions in regards to demand and supply. A new year is upon us, so it’s the perfect time to take a look at what could be the next big alternate user acquisition channels you need to consider in 2017.
この数年間、モバイルアプリマーケターにとって、ユーザーのLTVまたはライフタイムバリューは、アプリの成否が平価できる重要なベンチマークとして認知されてきました。LTVのコンセプトや、なぜマーケターにとってLTVが不可欠なのか説明していきます。
パート1「頭字語とは」では、アドテクで最も多く使われる「頭字語」を解読、アルファベット順で解説しています。それでは一つずつ見て行きましょう！