As yet another year draws to a close, we take a look back at the best of 2016 on the AppLift’s blog. Recap the year in ad tech with our 12 best reads for the 12 days of Christmas!
Happy Holidays from the Team AppLift!
Welcome to the third installment in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. In the previous editions of this series, we’ve acquainted our readers with the most important ad tech acronyms, and explained why the concept of LTV is an important one for app marketers.
In this post, we’ll break down the various ad formats to help app marketers decide which works best for their app marketing goals.
今天，我们将为大家详细解读LTV的具体含义，并对“为何说没有LTV,移动应用营销人员的工作将无从下手”作解答。
LTV(Lifetime Value, 유저 생애 가치- 이하 LTV)에 대한 개념은 앱의 성공을 평가하는 데 있어 중요한 기준입니다. 오늘은 LTV의 기본 개념을 살펴보고, 모바일 마케터들이 ‘왜 LTV를 이해해야 하는지’ 그 이유에 대해 알아보겠습니다.
在本系列博文的第一部分《广告术语缩略词的真正含义》中，我们将对一些最常见的广告缩略词进行分析解读并按字母顺序排列如下。请大家准备好记笔记哦!
Welcome to the second article in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Over the years, the concept of LTV or Lifetime Value of a user has emerged as an important benchmark for mobile app marketers while assessing the success of an app. Today, we will break down the concept of LTV for our readers and explain why marketers can’t live without these three letters.
競争が益々激しくなる市場の中で、モバイルアプリのマーケターにとって「休眠ユーザーの復帰（リエンゲージメント）」と「リターゲティング」は新しい流行語になりつつあります。
‘리인게이지먼트(Re-engagement)’와 ‘리타겟팅(Re-targeting)’은 경쟁적인 시장 환경에서 적절한 유저를 타겟팅 하고자 하는 모바일 마케터들에게 떠오르고 있는 키워드입니다. 각각의 유저들이 놓여있는 단계에 적합한 광고를 통해 이들의 관심을 끌 수 있는 실전 리타겟팅 방법에 대해 함께 알아보시죠.
It’s ‘back-to-school’ season for students in most parts of the world, so we thought we’ll take our readers back to school too! Welcome to AppLift’s new series: School of Ad Tech, where we will demystify the basics of ad tech for our readers. So, if you are new to ad tech, or want to brush up some concepts again, this series is for you! We’ll be posting a new part of the series every alternate week, so make sure to check back for all the parts in the series to ensure you don’t miss out!
In this first part, “What the Acronym”, we decrypt some of the most-used acronyms in ad tech.
采用re-engagement (重新吸引用户)及retargeting(重定向用户即重新锁定用户)的广告曝光已成为当今移动营销界推广同仁常用的时髦热词，在这竞争日益激烈的应用市场中，营销人员正是通过采用这些方法努力使其移动应用广告尽量贴近用户需求。