2016년 모바일 시장 애드테크 전망 몇 가지를 정리해보았습니다. 크게 3가지 카테고리로 나눠 보았습니다.
Mobile product management as a profession is still relatively new, although it’s picked up speed over the last year across companies of all sizes. Many senior product managers are making the switch to mobile, and despite their years—sometimes decades—of experience, the transition can still have challenges.
While the fundamentals of product management (including roadmap creation, requirements definition, performance measurement, and customer obsession) remain the same, there are a few key differences between the goals of general product managers and mobile product managers, especially when it comes to prioritizing projects and delivering new ideas for product improvement.
Today’s post covers differences in the ways mobile product managers think about their products, along with tips to help you boost your technical skills to dive into the world of mobile product management. Let’s begin!
Thanksgiving is upon us and, in most cities, the temperatures are starting to drop, the Starbucks red cups are out in full force, and visions of sugarplums might be dancing their way into your dreams.
So, we thought we’d jump aboard the holiday express and get into the gift giving spirit. When it comes to marketing to your customers, mobile is the gift that keeps on giving – with a near 100% open rate and 10x coupon redemption rate.
We’ve made our lists and have checked them twice and without further ado, here are our 12 best holiday mobile marketing tips to spread mobile marketing cheer.
For those that missed our webinar with Localytics on how first-party data can help you bring your app marketing strategy to new heights, here is the presentation deck as well as the the replay from the session.
Over the last few years, mobile marketing has become an increasingly important part of a marketer’s toolkit. Marketers who prioritize targeting campaigns and offers optimized for shoppers on their smartphones and tablets are definitely on the right path since mobile is now the primary outlet for e-commerce shopping over desktop, 55% to 45%. While desktop still remains the preferred choice for making purchases, this is expected to shift in the coming years.
With so much going on, what does a marketer need to know about navigating mobile performance? Here are five commandments to remember.
According to eMarketer, by 2016 mobile internet is poised to overtake desktop and reach $100 billion in ad spending. Very few businesses can turn their eyes away from the success of mobile as a platform these days. Whether it’s e-commerce, dating, entertainment, or lifestyle, all verticals are coming to the conclusion that, if they haven’t yet started taking mobile seriously, it’s about time they did.
If the rise of mobile followed the classic platform patterns, its development was pushed by an unusual vertical in the history of content platforms: gaming. Gaming apps were, without doubt, the first truly successful category on mobile and, it’s fair to say, games pioneered the industry and showed the way forward for all other verticals. Today, if mobile games no longer command the highest rank in the top free charts, they still take the crown in matters of in-app app store monetization as they fill most of the top-grossing positions.
With the experience comes the wisdom and there’s a lot everyone can gain from game publishers’ experience on the app stores. Here are the top 3 items all app publishers can learn from mobile gaming.
On Tuesday, November 17 we’ll be hosting a webinar together with our partners Localytics on how to leverage first-party data for a full-circle app marketing strategy.
In this webinar, you’ll learn:
– Best practices in user segmentation and first-party user data analysis
– How to leverage the data for better in-app engagement strategies
– How to utilize the data for more effective advertising campaigns
Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV’s definition and how it should be used for mobile campaigns. Let’s try and debunk the myths, set expectations straight and see how LTV can be effectively leveraged for mobile advertising.
Let’s start off with the reassuring feeling that a majority of players within the mobile industry are leveraging LTV for their user acquisition efforts, are thinking of doing it, or at the very least have heard of the term. This is partly due to a general shift in mentalities and expectations in the industry towards ROI-positive media buying, as we have now completely entered the third wave of mobile marketing. Mobile marketers now understand the value of having of having insights on what’s happening after the install, all along the user lifecycle, and how it impacts overall ROI down the line.
At AppLift, we strive to offer mobile app advertisers the best technology platform for their user acquisition and re-engagement needs. However, we also understand that advertising is just one – important – part of the efforts that app publishers need to undertake for their overall app strategy. For this reason, we appreciate and, at times, support all industry initiatives aiming at better understanding mobile trends and behaviors.
One of the domains where mobile still has to pierce through (at least in Western markets) is e-commerce. This month, our friends at Apptentive put together an interesting report on retail apps and we decided to offer the readers of the AppLift blog a summary of their main findings. Among other things, we were happily surprised to discover that more people than we thought use retail apps! Do not hesitate to let us know in the comments if you have questions or remarks.
Happy (mobile) shopping!
Three months after its launch, the Apple Watch hasn’t left anyone unmoved and seems to crystalize the somewhat ludicrous feud between Cupertino haters and fanboys. One thing is certain though: commentators don’t seem to agree on whether the Watch is a success or not.