哇，光阴似箭，转眼间忙碌的一年即将过去了!大家在开始沉浸于享受喜庆的年底庆祝活动之前，我们觉得有必要对明年的业内活动进行一番预测。以下是我们对新的一年所进行的11 大移动广告科技预测结果。根据预测内容的不同，我们将其分为三大类。
We are thrilled to release our latest report: Fighting Mobile Fraud In the Programmatic Era.
Today, ad fraud is a major issue for all parts of the digital ecosystem. In mobile in particular, the issue is prevalent due to relatively young age of the industry compared with the experience and the versatility of fraudsters. They often move from one platform to the next, once the safeguards and defense systems are too advanced and their activity becomes no longer lucrative.
Being a demand-side platform, we chose to focus on the type of fraud afflicting advertisers, namely publisher fraud. Our goal was to raise awareness about the issue, and show that, however advanced fraudulent techniques can get, there are many ways to fight back.
Read on to know more about mobile fraud…
For those that missed our webinar with Localytics on how first-party data can help you bring your app marketing strategy to new heights, here is the presentation deck as well as the the replay from the session.
Contribute to ending global hunger with the ShartheMeal app! It doesn’t take more than 50 cents and two taps to feed a hungry child for one day. Everyone can make a difference…
According to eMarketer, by 2016 mobile internet is poised to overtake desktop and reach $100 billion in ad spending. Very few businesses can turn their eyes away from the success of mobile as a platform these days. Whether it’s e-commerce, dating, entertainment, or lifestyle, all verticals are coming to the conclusion that, if they haven’t yet started taking mobile seriously, it’s about time they did.
If the rise of mobile followed the classic platform patterns, its development was pushed by an unusual vertical in the history of content platforms: gaming. Gaming apps were, without doubt, the first truly successful category on mobile and, it’s fair to say, games pioneered the industry and showed the way forward for all other verticals. Today, if mobile games no longer command the highest rank in the top free charts, they still take the crown in matters of in-app app store monetization as they fill most of the top-grossing positions.
With the experience comes the wisdom and there’s a lot everyone can gain from game publishers’ experience on the app stores. Here are the top 3 items all app publishers can learn from mobile gaming.
On Tuesday, November 17 we’ll be hosting a webinar together with our partners Localytics on how to leverage first-party data for a full-circle app marketing strategy.
In this webinar, you’ll learn:
– Best practices in user segmentation and first-party user data analysis
– How to leverage the data for better in-app engagement strategies
– How to utilize the data for more effective advertising campaigns
The way some tell it, performance marketing is well on its way to a completely automated and algorithm driven state, with no room (or necessity) for humans at all. This doomsayer approach to the advertising professional’s role in the future may be a contributing factor in the slow growth of programmatic. After all, who wants to support the technology that may eventually put them out of a job?
Understanding patterns of user behavior and engagement is a key success factor for app publishers today, both in their in-app marketing activities and their advertising campaigns. Together with data from our friends at Localytics, we put together our latest infographic: “Media & Entertainment Apps: A World of Engagement”.
In a country where most users access internet for the first time through a mobile device, this should come as no surprise and in India, mobile seems to be the way forward for e-Commerce companies. According to the Internet and Mobile Association of India, out of the 354 million internet users in India, 213 million are mobile. However it’s not just about the scale of users, but how far they have come in such a short time. The number of mobile users has indeed quadrupled since June 2012 in the sub-continent.
Here is why India is currently the Promised Land of m-Commerce.
Today we’re excited to announce the launch of AppLift Labs, an internal task force in charge of leading product innovation in mobile advertising technology. Based out of our San Francisco office, AppLift Labs will bring together bright, like-minded, entrepreneurial spirits to work on and define the future of mobile adtech.