Introducing the brand new AppLift Tech Blog, where our development and engineering team show how we solve real-life tech problems and which tools are best for that purpose.
우리는 매순간 모바일에 밀접히 관련된 시대에 살고 있습니다. 왓츠앱 메신저로 친구에게 메시지를 보내든 실시간 전철/버스 시간을 확인하든 대부분의 사람들은 이제 모바일폰 없이는 어디도 갈 수 없게 되었죠.
모바일 커머스 또한 어마어마하게 성장하고 있습니다. 미국의 2분기 크리테오 리포트에서는 2분기 전체 전자상거래에서 mCommerce(이동전자상거래)가 30% 이상을 차지한다고 밝혔습니다. 유저들은 모바일에 점점 더 많은 시간을 사용하고 있으며, 디지털 매체를 사용하는 시간의 62%가 모바일 사용 시간이었고, 그 중 앱 사용은 54%에 이릅니다. 자 그럼 이 수치들이 2016년도에는 어떻게 될까요? 또한, 모바일 인게이지먼트와 관련해 어떤 것을 기대해 볼 수 있을까요?
As RTB continues its exponential growth and surpasses $20 billion in the US next year, humans simply aren’t needed to power deals and manage negotiations the way they once were and advertising professionals are feeling the pinch. Yet while some see this shift as the death knell for the human element in advertising, it can be argued that what we’re seeing now is the creativity renaissance of the ad industry.
Advertising professionals needn’t feel threatened by ever-increasing automation. Time once spent on repetitive tasks has been freed up to invest in creative work at the very moment our creative needs are exploding. Rather than replacing humans on the job, automation has freed up human labour capacity that can be invested in creative to meet the demand for cross-channel, more granular campaigns.
In performance and brand advertising alike, advertisers have always had an overarching message to share and distribute consistently across channels. As those channels have evolved beyond television and print to include myriad digital channels including social, mobile, video and display, ads have become more granular and targeted to evermore-specific audience segments.
What does this creative renaissance mean for advertising professionals and teams? Let’s explore four factors driving the demand for creative talent across the ad industry: audience segmentation, ad sequencing, real-time marketing and data-driven creative.
모바일 프로덕트 매니저(이하 PM)라는 직무는 아직 낯설게 느껴질 수도 있지만, 작년부터 많은 산업 분야에 아울러 유망 직종으로 떠오르는 직무 중에 하나입니다. 많은 시니어 PM들은 모바일 플랫폼으로 이동하고 있으며 (몇 년 혹은 몇 십년이 소요되기도 하는), 이러한 변화는 아직도 많은 도전 거리를 안겨주고 있죠.
PM이 갖춰야할 공통적인 요소 (로드맵 만들기, 필요 조건 정의, 퍼포먼스 측정, 고객 만족도 관리 등)가 있지만, 기존 PM과 모바일 PM은 일적인 부분에 있어서 큰 몇 가지 차이점을 보입니다. 특히 프로젝트의 우선 순위를 결정하는 것과 프로덕트 개선을 위한 새로운 아이디어를 제시하는 부분에서 말이죠.
오늘 블로그 포스팅은 기존 PM과는 달리 모바일 PM들이 바라보는 프로덕트 관점의 차이점과 모바일 PM의 기술적인 스킬들을 알아보겠습니다. 그럼 시작해볼까요!
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).
Today, we are starting a new series in order to introduce the people working in our company: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.
We’re starting off this series with Aiste, Marketing Manager.
After a long and arduous journey, AppLift finally opened its doors to a brand new office in the heart of India’s silicon valley – Bangalore. A vibrant city with some of the best tech talent in the world, the bustling city of Bangalore was a natural choice for AppLift to set up shop and further grow its India business. A week of festivities ensued with the opening of the new office – ranging from a learnup to an office warming party and finally, AppLift’s premier Datathon in India.
AppLift 在全球各大洲均设有办公点。如总部设在享誉广告之都的德国柏林，其它办公点分别位于美国的旧金山、韩国首尔(为亚太区总部)、印度的班加罗尔、日本东京、新加坡还有中国的北京。今天，让我们一起去参观设在德国柏林的总部办公室，并且体验一下公司总部的工作环境氛围。(此行参观的背后故事︰ 事实上，每位 AppLift员工在初次加入AppLift时都曾亲自到过德国总部柏林办公点参加培训。以下是新员工在去年冬天参加培训时的照片及感想。请欣赏!)
Phew, what a year it was! Before we all start indulging in well-deserved end-of-year festivities, we thought it would be good to make a few bets on what lies in store for next year.
Here are our top 11 mobile adtech predictions for the year to come. We sorted them into three buckets, depending on their level of speculation.
Don’t agree with ook ne/some/any of them? We’d love to hear your conflicting opinion 🙂 Please use the comment section or send us an email directly to blog[at]applift.com and we will do a follow up blog post should we receive enough different viewpoints.
今年も色々ありましたね！頑張ったご褒美の年末の休暇を楽しむ前に、来年またどんなことが起きるかを予想してみたいと思います。今回は来年モバイルアドテックに予想される出来事トップ11をご紹介します。予想のレベルで3つのカテゴリに分類しました。
2016년 모바일 시장 애드테크 전망 몇 가지를 정리해보았습니다. 크게 3가지 카테고리로 나눠 보았습니다.