In this edition of Industry Exposed interview series, Ionut Ciobotaru (Co-founder & Managing Director of PubNative) talks about how native advertising recently developed and the work that PubNative is doing in shaping up the future of mobile native advertising.
RTB (Real-Time Bidding; 실시간 경매 방식)시장이 기하급수적으로 빠른 성장을 보이고 있으며, 내년 미국 RTB 시장은 200억 달러를 뛰어넘을 것으로 예상되는 가운데, 사람들은 이제 더 이상 단순히 광고 미팅을 통해 협의할 필요가 없어졌으며 광고 전문가들은 예산때문에 골머리를 앓을 이유도 없어졌습니다. 몇몇 사람들은 이러한 변화가 광고 시장에서의 사람의 역할이 없어진다고 생각하지만, 한편으로 다르게 생각해본다면 이러한 상황이 결국 광고 시장에서의 크리에이티브 르네상스 시대를 불러일으켰다고 볼 수도 있습니다.
이러한 크리에이티브 르네상스 시대의 도래가 광고 시장에서는 어떤 의미일까요? 광고 산업을 아울러서 크리에이티브 수요를 이끄는 4가지 주요 이유(오디언스 세분화, 애드 시퀀싱, 실시간 마케팅, 데이터 기반 크리에이티브)에 대해 살펴봅시다.
실시간 미디어 바잉의 장점 중 하나는 잠재해 있는 무한한 매체 풀에 접근할 수 있다는 점입니다. 하지만 그와 동시에 최고의 퍼포먼스를 내는 캠페인을 셋업하는 데 집중하고 미디어 바잉 효과를 지속적으로 극대화해야 한다는 것이 어려운 점이기도 하죠. 앱리프트 플랫폼인 데이터리프트(DataLift)를 통해 수많은 프로그래매틱 캠페인을 운영하고 클라이언트들을 도왔던 경험에서 얻은 7가지 팁을 공유합니다. 모바일 RTB(Real-time Bidding, 실시간 경매 방식) 캠페인 퍼포먼스를 최적화할 때 활용해 보세요.
Today we are excited to announce FirstScreen, the first conference dedicated to mobile performance advertising and ad technology. FirstScreen will take place on June 15th in the vibrant digital capital of Europe, Berlin. We are teaming up with the amazing team from Online Marketing Rockstars to host this show at the historic location Kino International.
本周二,我们与移动数据分析公司Localytics合作,共同举办以《营销人员如何利用其所拥有的数据提升应用营销的成功率》为主题的研讨会。感谢大家的参与!若错过机会者,我们将为你提供补救办法。
众所周知数据被誉为21世纪的“原油”。当今时代，在管理移动广告领域，先弄清楚数据的类型以及如何更好地利用数据为你的需求提供服务之间的差异显得尤为重要。以下为大家提供有关数据的几点看法，以及为何每种数据对你的营销活动都有可能带来意想不到的价值。
One of the advantages of real-time media buying is to access a potentially unlimited pool of supply. However, at the same time, this is also one of its main challenges as it requires to constantly maximize media buying efficiency by identifying and focusing on the best-performing campaign set-up. Strong of our experience of running or helping our clients run a myriad of programmatic campaigns through our platform DataLift, here are seven tips and levers you can act on when optimizing the performance of mobile RTB campaigns.
Welcome back to our Industry Exposed series! For this first instalment in 2016, we welcome Abinash Tripathy, co-founder and CEO of Helpshift, a platform that enables app developers to communicate with their users and customers in order to engage and retain them. Abinash gives some detailed and comprehensive answers on some of the most important aspects of managing an app community.
Barcelona is known as the Spanish city that has sea, mountains, panoramic views, great seafood and amazing Gaudi architecture all in one place. However, it is a city that offers so much more than that. For our industry, it is home to the Mobile World Congress (MWC), Europe’s largest mobile conference. For many mobile professionals, the yearly trip to Barcelona has something of a pilgrimage and during that time, the whole city transforms to cater to thousands of handset developers, telecom providers and mobile enthusiasts.
This year, MWC will take place from February 22-25 and aims to attract over 100K global visitors. If this is your first time at MWC, fear not! We have picked the minds of our MWC Veterans at AppLift for tips about the show so you don’t end up completely exhausted after this four-day marathon.
If you’re seasoned MWC-goer, we’ve got you covered as well! We’ve selected the best places to eat, drink, or simply visit if you have a bit of time on your hands.
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).
We are continuing here with our latest series: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.
This time around, meet Jenia, Head of Media Trading at AppLift.