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Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most misunderstood concepts in programmatic is the RTB process, which is often confused to being synonymous with what programmatic stands for.

For the uninitiated, RTB is a type of programmatic buying where the buying and selling of online ad impressions is done in real time for the transacting of one single impression at a time. This happens in milliseconds, on average around 200 milliseconds to be precise, before a page loads.

But, how exactly does a mobile RTB auction work? Read on as we take you through a deep dive into the world of an RTB auction process.

If you have been hearing the word “programmatic” far too frequently in recent years, you aren’t alone. If you don’t fully understand what it is, then, fear not, you aren’t alone either! Jimmy Kimmel had once famously called programmatic the “gluten” of advertising. And just like gluten became a hot buzzword for the food industry, programmatic, too, has been one of the hottest buzzwords in the last few years for ad tech.

Programmatic advertising isn’t something new. It has been around for a while now, but has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps.