Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Today, we throw the spotlight on why gaming advertisers need rewarded video ads for success.
What’s next for mobile attribution? What are some of the recent and upcoming trends that will shape this industry in 2017 and in the years to come? We explore five such trends.
Understanding how to set up different creative types can go a long way in maximizing the campaign strategy to utmost potential. We are taking a look at how video and native ad formats can be added to the campaign mix with ease using the example of DataLift 360, AppLift’s unified app advertising platform.
The phrase “shop around the corner” has been replaced with “there’s an app for that”! How can app-based startups leverage technology in mobile app marketing to drive their businesses and revenue?
Emojis 😀 😜 😉 — they have a sort of irresistible charm.
Chances are, you use them every day in texts to friends, work Slacks, and social media posts. But can you use them for your mobile marketing campaigns?
Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. Up first is AppLift’s COO Stefan Benndorf, who writes on how a well-defined retargeting strategy changes the economics of mobile performance marketing.
Spring has sprung! And while deep cleaning the house is on the agenda, if you are an app marketer, then maybe its also time to give your app marketing some spring cleaning.
What makes the difference between success and failure while implementing a retargeting program? We give you 5 suggestions.
Mobile video has emerged as one of the hottest topics in mobile advertising, but how can mobile marketers really maximize the advantages of mobile video ad campaigns? We give you a few must-know tips that advertisers need to know to optimize their mobile video ad campaigns for success.
“Are we failing at mCommerce?” If you’re not sure of the answer, here are some common problems — and fixes — that will help you assess your mCommerce presence.