Emerging economies are creating vast opportunities for app advertisers, opening up channels for growth and monetization. What does this mean for the app advertisers? Where should they focus their resources and efforts for user acquisition?
Although mobile product managers bring a variety of skills to their work depending on the job, the one skill that unifies all roles, regardless of their differences, is level of technicality. How can mobile product managers stay ahead?
Welcome to Part 2 of our new series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this next part, we are joined by Adjust’s CTO, Paul Müller, as he shares his views around the current mobile attribution space.
AppLift receives thousands of resumes every month and we often see that sometimes a good resume can catch our eye in just a few seconds. Do you want to stand out? Stay ahead with our new blog Series.
We are excited to announce that as part of our efforts to fight and prevent mobile ad fraud, we announced, today, the release of the Fraud Buster, which combats app install fraud in real-time to ensure higher lifetime value per user and increased return on advertising spend (ROAS).
The travel industry is undergoing a transformation. What are the trends? Find out in our latest infographic!
Everybody loves stories! Learn how to keep your users engaged with ad sequencing in our latest blog post.
Join us in the first part of our series “A Debate on Standards” as we open up a space to discuss the problem that a lack of standards in mobile attribution poses.
What are some of the ways app advertisers can speak to the millennials to keep them engaged? We share some of the most important tips to keep in mind when engaging millennials on your apps.
As an app developer, you know all too well that winning in the App Economy is all about velocity. But all your effort — and investment — is wasted if your strategy fails to factor in the performance metrics you need in order to build your audience (and your brand) with confidence.