Welcome to the second article in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Over the years, the concept of LTV or Lifetime Value of a user has emerged as an important benchmark for mobile app marketers while assessing the success of an app. Today, we will break down the concept of LTV for our readers and explain why marketers can’t live without these three letters.
Welcome to a new instalment of our series Life at AppLift, which aims at getting you to know the people working in our company. Through this series, we want to cast a light onto what makes our company so vibrant, and also show how each and every individual within our organization, through their work, can positively impact our industry.
Today, learn more about Alex Pham, Head of Platform Solutions at AppLift Berlin.
It’s ‘back-to-school’ season for students in most parts of the world, so we thought we’ll take our readers back to school too! Welcome to AppLift’s new series: School of Ad Tech, where we will demystify the basics of ad tech for our readers. So, if you are new to ad tech, or want to brush up some concepts again, this series is for you! We’ll be posting a new part of the series every alternate week, so make sure to check back for all the parts in the series to ensure you don’t miss out!
In this first part, “What the Acronym”, we decrypt some of the most-used acronyms in ad tech.
For those who missed our webinar with Branch.io and Pinterest on how to re-engage users before and after the holiday season, here is the presentation deck as well as the the replay from the session.
Our global footprints translate into unique work-abroad opportunities for our employees and we support relocation at any step of your career. So whether it is the German culture you’d like to experience, or the vibe of the Silicon Valley in San Francisco, there are dozen of different opportunities waiting for you to explore, over our 9 locations. Join us at applift.com/careers
For mobile marketers, it is crucial to understand the best practices for retargeting so as to not drive users away and kill the campaigns. Read on to know the most common mistakes that mobile marketers should avoid while running retargeting campaigns.
While it is clear that re-engaging a user is much more cost-effective than acquiring a new one, today mobile marketers do not always know the exact ways to renew communication with their user base. With the end-of-year holidays fast approaching, hoards of new devices get unpacked, consumption picks up, and it is more than ever essential to establish efficient communication with the users.
On Tuesday, October 11 at 10am PDT/1pm EDT, we will be hosting a webinar where we aim to tackle the various aspects and latest techniques of mobile re-engagement.
Welcome to the “Programmatic Survival Guide”, a series brought to you by AppLift and Pretio. This is the first of the four installments of our infographic series to guide ad tech professionals, advertisers and publishers to understand the programmatic ecosystem.
The bots are coming.
Are you ready?
We are proud to announce that AppLift has been featured in TUNE’s Top 25 Ad Partners of 2016. Every year TUNE puts together a list of the best performing ad partners globally. AppLift was already present in last year’s ranking and, this year, we appear at number 9 on the list.
How to attract new talent? What makes a company good to work for? We’d like to talk about company values and how they influence our daily behavior, promoting loyalty and ensuring the retention of quality people within AppLift. After listening to feedback from our employees, here is how these values help to build a successful company.