Many websites, including mobile websites, rely entirely on ad revenue to stay afloat. These publishers range from big players, like Google and Facebook, to many smaller single-developer passion-project websites. Prior to mobile, these sites had an easier time generating views and clicks of their advertisements. They had more screen real estate to play with and there were established best-practices for ad placement. Now mobile traffic has eclipsed desktop/laptop traffic and webmasters are struggling to keep their revenue streams flourishing. This article will outline how utilizing programmatic advertising can help mobile apps and mobile websites regain and expand their profitability.
After a long and arduous journey, AppLift finally opened its doors to a brand new office in the heart of India’s silicon valley – Bangalore. A vibrant city with some of the best tech talent in the world, the bustling city of Bangalore was a natural choice for AppLift to set up shop and further grow its India business. A week of festivities ensued with the opening of the new office – ranging from a learnup to an office warming party and finally, AppLift’s premier Datathon in India.
We are at a point in history where mobile is intertwined with our everyday activities. Whether you are using your mobile to send a quick Whatsapp message to your friend or to check the live train/bus times, most people do not go anywhere without their phones.
Growth in mobile commerce is unstoppable. In fact, according to a Criterio report in Q2, U.S. mCommerce passed 30 % share. Users are spending more and more time on their mobiles with mobile usage accounting for 62 % of digital time spent and app activity holding 54 %. So how will this play through to 2016? What can we expect to develop in regards to mobile engagement?
Phew, what a year it was! Before we all start indulging in well-deserved end-of-year festivities, we thought it would be good to make a few bets on what lies in store for next year.
Here are our top 11 mobile adtech predictions for the year to come. We sorted them into three buckets, depending on their level of speculation.
Don’t agree with ook ne/some/any of them? We’d love to hear your conflicting opinion 🙂 Please use the comment section or send us an email directly to blog[at]applift.com and we will do a follow up blog post should we receive enough different viewpoints.
We are thrilled to release our latest report: Fighting Mobile Fraud In the Programmatic Era.
Today, ad fraud is a major issue for all parts of the digital ecosystem. In mobile in particular, the issue is prevalent due to relatively young age of the industry compared with the experience and the versatility of fraudsters. They often move from one platform to the next, once the safeguards and defense systems are too advanced and their activity becomes no longer lucrative.
Being a demand-side platform, we chose to focus on the type of fraud afflicting advertisers, namely publisher fraud. Our goal was to raise awareness about the issue, and show that, however advanced fraudulent techniques can get, there are many ways to fight back.
Read on to know more about mobile fraud…
Mobile product management as a profession is still relatively new, although it’s picked up speed over the last year across companies of all sizes. Many senior product managers are making the switch to mobile, and despite their years—sometimes decades—of experience, the transition can still have challenges.
While the fundamentals of product management (including roadmap creation, requirements definition, performance measurement, and customer obsession) remain the same, there are a few key differences between the goals of general product managers and mobile product managers, especially when it comes to prioritizing projects and delivering new ideas for product improvement.
Today’s post covers differences in the ways mobile product managers think about their products, along with tips to help you boost your technical skills to dive into the world of mobile product management. Let’s begin!
In the latest edition of our Industry Exposed interview series we sit down with Itay Levy, Managing Director Mobile CoE of Terdata, to discuss the importance of data and how it will change the mobile marketing landscape. We also discuss the value of push notifications and the three most important elements in order to make the message engaging.
Apple’s latest operating system, iOS9, was introduced at the annual Apple’s Worldwide Developers Conference Keynote, held on June 8 in San Francisco.
Since the general launch in September, we’ve observed an impressively quick adoption rate: there are now more than 67% of devices that are running on iOS9. Surprisingly enough, iOS9 is also supported on “older” devices such as the iPhone 4S and the iPad 2.
Although iOS9 is not significantly different from iOS8, we must admit that several of its new features and enhancements to stock applications are reshaping users behaviors within their device, which is becoming increasingly intelligent.
Indeed, throughout this release, Apple sought to integrate intelligence on its new OS to get closer to its users and learn about their habits and preferences. The whole point is to simplify the users’ daily routine and everyday tasks by providing with intelligent and contextual responses.
Many improvements were therefore brought to Siri, Search, Apple Pay, Maps and more. As stated on Apple’s official website, “the more you do with iOS 9, the more you’ll wonder how you ever did without it.”
These new changes represent new opportunities to app developers and app marketers who should have by now already iterated their app marketing and App Store Optimization strategy accordingly. Indeed, iOS9 has definitely impacted the way apps are searched, found and displayed, especially thanks to deep linking technology.
Thanksgiving is upon us and, in most cities, the temperatures are starting to drop, the Starbucks red cups are out in full force, and visions of sugarplums might be dancing their way into your dreams.
So, we thought we’d jump aboard the holiday express and get into the gift giving spirit. When it comes to marketing to your customers, mobile is the gift that keeps on giving – with a near 100% open rate and 10x coupon redemption rate.
We’ve made our lists and have checked them twice and without further ado, here are our 12 best holiday mobile marketing tips to spread mobile marketing cheer.
For those that missed our webinar with Localytics on how first-party data can help you bring your app marketing strategy to new heights, here is the presentation deck as well as the the replay from the session.