A few weeks ago we went out with the news of our first-ever conference, FirstScreen, which will take place on June 15 in Berlin in collaboration with Online Marketing Rockstars. Today we’re thrilled to announce the first speakers as well as the conference agenda. We mixed insightful sessions from mobile experts with inspirational talks from influencers and entrepreneurial luminaries to bring you a conference experience both informative and entertaining. Among others, we will be welcoming the founders of the app phenomenons musical.ly and Dubsmash, as well as specialists from Facebook, TUNE, adjust, Studio 71, Priori Data and many more!
The 2016 edition of the Pocket Gamer Connects kicked off on Thursday, April 21, bringing together the mobile gaming fraternity to the Indian tech hub of Bangalore. The popular international mobile gaming conference has participation from developers, Indie stars, publishers, and giants such as Google, Reliance Games, Rovio, Microsoft, among many others.
Will major social platforms around the world, including each of the national champions, eventually have their own custom ad APIs? If so, how will mobile advertisers buy inventory programmatically between the worlds of custom APIs and Open RTB, to deliver consistent campaigns across channels?
Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most misunderstood concepts in programmatic is the RTB process, which is often confused to being synonymous with what programmatic stands for.
For the uninitiated, RTB is a type of programmatic buying where the buying and selling of online ad impressions is done in real time for the transacting of one single impression at a time. This happens in milliseconds, on average around 200 milliseconds to be precise, before a page loads.
But, how exactly does a mobile RTB auction work? Read on as we take you through a deep dive into the world of an RTB auction process.
Last week we hosted a webinar on the basics of mobile programmatic with our Head of Platform Solutions Alexandre Pham. We were happy to welcome many of you who were new to the topic or wanted a refresher. If you missed the webinar, fear not! Here is the video recording as well as the slides from the presentation deck.
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).
We are continuing here with our latest series: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.
This time around, meet Angela, Media Partner Account Manager at AppLift.
March was an exciting month for the AppLift’s Bangalore office, with plenty of internal and external events to keep the spirits high!
Read on to find out what our Bangalore office was up to this month!
If you have been hearing the word “programmatic” far too frequently in recent years, you aren’t alone. If you don’t fully understand what it is, then, fear not, you aren’t alone either! Jimmy Kimmel had once famously called programmatic the “gluten” of advertising. And just like gluten became a hot buzzword for the food industry, programmatic, too, has been one of the hottest buzzwords in the last few years for ad tech.
Programmatic advertising isn’t something new. It has been around for a while now, but has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps.
In this edition of Industry Exposed interview series, Ionut Ciobotaru (Co-founder & Managing Director of PubNative) talks about how native advertising recently developed and the work that PubNative is doing in shaping up the future of mobile native advertising.
Today we are excited to announce FirstScreen, the first conference dedicated to mobile performance advertising and ad technology. FirstScreen will take place on June 15th in the vibrant digital capital of Europe, Berlin. We are teaming up with the amazing team from Online Marketing Rockstars to host this show at the historic location Kino International.