AppLift’s inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read on to learn more about their perspective on all things mobile! Up this week is IAB’s Melissa Gallo.
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).
We are continuing here with our latest series: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.
This time around, meet Matthew, Media Partner Account Senior Manager at AppLift.
AppLift’s inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read on to learn more about their perspective on all things mobile! Up this week is Adsquare’s Tom Laband.
As a data-driven app marketer, you may have noticed that apps and the web have long been engaged in a circuitous battle for attention, time, and money in mobile. And with that has come a debate about whether apps or web will ultimately prevail.
AppLift’s inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read on to learn more about their perspective on all things mobile! Up this week is TUNE’s Chief Privacy Officer, Saira Nayak.
AppLift’s inaugural conference, FirstScreen, is just a few a weeks away. A couple of weeks ago we introduced you to our speakers as well as the conference agenda. As we countdown to June 15, we bring to you the first of our exclusive interviews with our speakers. Read on to learn more about their perspective on all things mobile!
You get just one shot at launching your app and you have to make sure you do it right. Providing the right launch pad for your app can result in tens of thousands of app downloads in a space of a few days only, which in turn gives you the big chance to get featured in the Top Free or Paid sections of the App stores. Needless to say, a featured app usually gets the dream run you are looking for at the time of the launch.
As part of our continuing Life at AppLift series, we fly you (virtually!) to our Seoul office to showcase what our colleagues have been up to in April. It sure was A-PACked month for our Korean team!
Welcome back to our Industry Exposed series! This time around, we sat down with Ty Sinclair and Jim Hayhurst of Pretio Interactive to know their different approach to mobile advertising and the potential of brand rewards on mobile.
Last week we discussed in detail how the RTB auction process works. This week, as part of our on-going series on Programmatic, we take a deep dive into the world of private marketplaces.
Private Marketplaces, or PMPs, are invite-only marketplaces that allow high-caliber publishers to set aside certain ad inventory packages and sell them to a select buyer or group of buyers through a private auction mechanism, transacted through Deal IDs. Deal IDs can be understood as a unique code that is generated to represent the negotiated terms of the deal between the buyer and the seller.
Our new blog post takes you through a deep-dive into the world of private marketplaces!