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en Programmatic

Top 5 Reasons Programmatic Advertising is Replacing Traditional Ad-space Sells

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Anyone and everyone knows technology has gone mobile. Every day 10 bloggers publish articles titled something like “250 reasons you need a mobile app” or “your website is obsolete unless it is mobile-first!” But what does this mean for advertisers? If businesses have to go mobile to compete, you obviously should as well! But is this enough? Does being more mobile-focused change the advertising game? The answer to that question is a resounding “yes!”

Advertising in mobile apps and websites can be difficult and advertisers need to utilize every possible technology available. In most cases programmatic advertising is the best approach. This article will discuss 5 reasons why programmatic advertising is replacing traditional ad-space sells for mobile websites and mobile apps.

en Programmatic

7 Insider Tips to Optimize the Performance of Mobile RTB Campaigns

One of the advantages of real-time media buying is to access a potentially unlimited pool of supply. However, at the same time, this is also one of its main challenges as it requires to constantly maximize media buying efficiency by identifying and focusing on the best-performing campaign set-up. Strong of our experience of running or helping our clients run a myriad of programmatic campaigns through our platform DataLift, here are seven tips and levers you can act on when optimizing the performance of mobile RTB campaigns.

en Interview Series

Industry Exposed with Helpshift: “Success depends on your most loyal users coming back”

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Welcome back to our Industry Exposed series! For this first instalment in 2016, we welcome Abinash Tripathy, co-founder and CEO of Helpshift, a platform that enables app developers to communicate with their users and customers in order to engage and retain them. Abinash gives some detailed and comprehensive answers on some of the most important aspects of managing an app community.

en Mobile Marketing

AppLift’s Ultimate Guide to Barcelona During MWC

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Barcelona is known as the Spanish city that has sea, mountains, panoramic views, great seafood and amazing Gaudi architecture all in one place. However, it is a city that offers so much more than that. For our industry, it is home to the Mobile World Congress (MWC), Europe’s largest mobile conference. For many mobile professionals, the yearly trip to Barcelona has something of a pilgrimage and during that time, the whole city transforms to cater to thousands of handset developers, telecom providers and mobile enthusiasts.

This year, MWC will take place from February 22-25 and aims to attract over 100K global visitors. If this is your first time at MWC, fear not! We have picked the minds of our MWC Veterans at AppLift for tips about the show so you don’t end up completely exhausted after this four-day marathon.

If you’re seasoned MWC-goer, we’ve got you covered as well! We’ve selected the best places to eat, drink, or simply visit if you have a bit of time on your hands.

en Life at AppLift

Life at AppLift with Jenia Korenkova

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On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).

We are continuing here with our latest series: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.

This time around, meet Jenia, Head of Media Trading at AppLift.

en Mobile Marketing Trends

It’s Time to Get Personal with Your Players

A recent study by Localytics found that app users are increasingly demanding personalization. They don’t want the same, generic experience as the next person. App users are demanding more personalized content and messages, tailored to their specific behavior, location and intentions. What they want is to feel special. What they want is a relationship.

The truth is you are in a relationship with your players. And yes, it may seem like all they want to do is have fun, not appreciating how hard you work to provide for them. But if you can prove that you are trustworthy, you’ll earn their retained love and engagement.

How do you build trust with your players? A good place to start is through honesty, respect, empathy and communication. Just be careful: Once lost, it can be difficult to earn back.

en Programmatic

Mobile Programmatic Advertising: How to Plan for 2016

As mobile marketing and programmatic advertising have grown into effective marketing strategies over the past few years, there are many opportunities for savvy mobile marketers around the corner.

Advertisers will spend nearly $15 billion on programmatic buying in 2015, according to Advertising Age and eMarketer. That’s almost a $5 billion leap from the year before, which accounted for $9.9 billion of overall digital advertising spending.

adtech en

The Renaissance of Creative Work in a Data-driven RTB Advertising World

As RTB continues its exponential growth and surpasses $20 billion in the US next year, humans simply aren’t needed to power deals and manage negotiations the way they once were and advertising professionals are feeling the pinch. Yet while some see this shift as the death knell for the human element in advertising, it can be argued that what we’re seeing now is the creativity renaissance of the ad industry.

Advertising professionals needn’t feel threatened by ever-increasing automation. Time once spent on repetitive tasks has been freed up to invest in creative work at the very moment our creative needs are exploding. Rather than replacing humans on the job, automation has freed up human labour capacity that can be invested in creative to meet the demand for cross-channel, more granular campaigns.

In performance and brand advertising alike, advertisers have always had an overarching message to share and distribute consistently across channels. As those channels have evolved beyond television and print to include myriad digital channels including social, mobile, video and display, ads have become more granular and targeted to evermore-specific audience segments.

What does this creative renaissance mean for advertising professionals and teams? Let’s explore four factors driving the demand for creative talent across the ad industry: audience segmentation, ad sequencing, real-time marketing and data-driven creative.

en Life at AppLift

Life at AppLift with Aiste Povilaikaite

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On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).

Today, we are starting a new series in order to introduce the people working in our company: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.

We’re starting off this series with Aiste, Marketing Manager.

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