When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer. How has the app economy shaped up in the country since? Take a look in the Part 3 of our Emerging Mobile Markets series.
How to leverage LTV-data for your campaign strategy using the right kind of reporting is a crucial link in the chain to achieve app advertising success. Learn why it matters and how to do it right in our new blog.
We are excited to announce the launch of a powerful new reporting dashboard on our unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time.
In continuation of our ‘A Debate on Standards’ series, in this webinar Maor Sadra (CRO @ AppLift) is joined by Jonathan Winters (Head of UA @ MiniClip) and Michael Paxman (Team Lead Account Management JP & APAC @ Adjust) to dive deeper into the topic of standardization in mobile attribution, and to examine the challenges that are currently plaguing the industry.
Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Let us take you through a short history of ad fraud to understand how it has developed through the years and put a perspective to the current challenges.
Our latest infographic is an attempt to investigate on which kind of placements mobile video creatives perform best across regions.
Building a mobile app is akin to building a startup. App developers receive a plethora of advice from friends, family and network. While much of this advice could help you hit gold, some of it could be misleading enough to put your app business in jeopardy.
Mobile video advertising is growing and the time is ripe for advertisers to fortify their efforts. But before you begin, here’s a primer on mobile video ad’s most common terminologies.
Akin to the Black Friday frenzy and pre-Christmas shopping rush, for a majority of population in India, Diwali is the season when retailers see a huge spending opportunity in electronics and tech, spelling huge opportunity for eCommerce players. What are the major eCommerce trends that the industry is expected to witness this festive season?
In almost 3 years, Brazil has emerged as one of the top growing countries in mobile in the LatAm region. Let’s take a look at the main trends shaping the app economy in this region.