We reached out to Steve Young to understand what big and small apps should be doing in 2018 to make the most of their ASO strategy. Take notes!
It’s the season of eggnogs and Christmas markets, of Glühwein and gifting! And our team is already in holiday spirits! While the end of year is surely a fun time, we know it can get a tad overwhelming! From attending numerous Christmas dinners, to making sure your 16th cousin gets their gift on time, there’s a lot to do around this time. How do you find calm amongst the craziness? We say “there’s an app for that”!
Every summer AppLifters from around the globe gather for an annual strategy event. This year, however, was like no other. We went all-in to not just discuss strategy, but to also celebrate 5 successful years of AppLift’s existence. Celebrating the big 5 had to be special and the gorgeous Balearic island of Mallorca became home to AppLift’s celebration.
Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, Kochava’s CEO Charles Manning joins us for his take on the mobile attribution space.
End of the year is an exciting time for all industry gurus as they keenly await what’s in store for the upcoming year. For mobile ad tech, it is no different. How will 2018 pan out for the ad industry? We take a look.
As we gear up to start another new year, here are 3 smart ASO techniques that you should try in 2018.
Every year in November, AppLift gets a revamp as our Mo Bros (and Mo Sistas!) join the Movember initiative. As we near the end of this year’s drive, hear from Konstantin Dieterle, our Mo-Ambassador on why Movember is important to the team at AppLift.
When it comes to the mobile market in Asia Pacific, a quiet giant is slowly rising. Take a look at how the mobile ad market in Indonesia is shaping up and the opportunities for mobile marketers.
The Holiday season is an exciting time for mobile advertisers. Are you ready to hit gold? Learn how to retain and re-engage your customers on mobile this Holiday season with AppLift’s quintessential guide to winning back your customers.
To continue our insightful series on standards in mobile attribution, we are joined this time around by Grant Simmons (Head of Client Analytics @ Kochava) in our latest webinar to analyze how setting standards in attribution can help overcome the problem of mobile ad fraud.