For first-time advertisers, understanding how your paid ads will yield at the end of the day can be complicated. In this article, we will discuss what it means to think of advertising as an investment, how to set a budget for your first ever paid ad campaign and how to ensure a high return on ad spend (ROAS).
Over the last few years, machine learning has been a “force majeure,” especially for the ad tech industry. Let’s take a look at the five trends in 2018 that will guide the application of machine learning in mobile advertising.
We are excited to announce the addition of Audience Segmentation via a rule-building UI to our mobile app advertising platform, DataLift 360, which allows advertisers to define rules and segment users based on multiple in-app events.
Blockchain technology in ad tech is not just another buzzword. The technology has the potential to solve some of our most pressing challenges, writes Maor Sadra in the latest edition of AppLift Thought Series.
Joining the team at AppLift is not simply about ‘starting a new job’ and contributing to an organisation, rather, it is the start of a learning and self-development journey for the employees. One of the ways in which this is done is through our very own talent management and acquisition concept, TalentLift. Learn more about the program in our new blog.
When running any campaign, it is important for advertisers to gauge early on which creative variations are outperforming others in order to optimize and shift budget towards the better-performing variations to increase ROI. How can multi-armed bandit help in a more efficient A/B testing process?
New year and resolutions go hand-in-hand. Being in the industry that we are, we thought why not put ourselves in the shoes of the mobile advertisers and look at what their new year resolutions would look like if they made any!
Yet another eventful year is coming to an end. Before we get ready for the Holidays, recap the best of 2017’s ad tech news (and more!) on the AppLift Blog with our interactive recap.
In the final edition in our series on “Emerging Mobile Markets,” we take a look at the market in Russia. Along with the other regions of focus in our series, Russia forms the fourth connecting dot in the future of ad tech space when it comes to emerging app economies.
AppLift’s Talent Acquisition Specialist Michael Mrizig gives an overview of what our recruitment process looks like.