Eugenia Kovalenko, director of marketing at the popular social music-making app company Smule joins us as she shares her four biggest learnings for user acquisition for unique apps.
The long-anticipated iOS11 is here and is ever since the announcement earlier this year, it’s development has been closed watched by everyone in the app market.
If you haven’t been able to follow the most recent developments in iOS11, we bring to you a detailed look at every important change that is bound to affect how you plan out your ASO strategy.
Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, let’s hear from TUNE’s Director of Product Marketing Brian Marcus on his views on mobile attribution space.
Performance matters. The majority of customers who experience poor URL performance say they’re less likely to buy from the site in future. Progressive Web Apps might just be a step to give businesses an extra edge.
As part of our efforts to fight fraud in the industry, we are proud to announce that we have joined Adjust’s Coalition Against Ad Fraud (CAAF).
First “get to know” interview can be stressful for the candidates. We decided to give you some hints on how to rock your first interview!
In a recent webinar hosted by AppLift and Fynd, an online shopping app from India, we discuss the challenges that advertisers face while acquiring users and the role that app advertising companies play in the user acquisition ecosystem.
Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. AppsFlyer’s Matan Tessler joins us this time to share his thoughts on the current mobile attribution space and the challenges.
Apple’s iPhone 8 is launching on September 12 and millions of wallets are preparing for the existential shock of suddenly being down $1000 or so. But what does Apple’s new device mean for adtech?
Fraud has been around since mobile advertising picked up and from the looks of it, it’s not going anywhere. With fraud having become more clever, there is a need for fraud solutions to go a step further.