Last month AppLift hosted its first tech meetup in cooperation with developer-focused platform Honeypot. The event took place in AppLift’s newly renovated office space, located in Mitte, Berlin’s startup hub. Learn more about microservices in startups!
FirstScreen is just one week away and we thought we owe it to our readers as well as to all attendees to say a short word about the city where the conference will take place, and where AppLift was born. From being at the center of much of Europe’s history and turmoil throughout the 20th century, over the last 20 years Berlin has become a vibrant hub for artistic creativity and, most recently, startup innovation.
Although plenty of food and excitement will be provided at the aftershow party at House of Weekend, we’ve interviewed three AppLift Berliners, both native and newcomers, to explain why they love this city so much and give a few tips as to where to go eat and party if you’re staying for a couple days more.
AppLift’s inaugural conference, FirstScreen, is just a week away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read on to learn more about their perspective on all things mobile! Up this week is PubNative’s Eddie De Guia.
Yesterday we hosted a webinar on the future of programmatic with our Managing Director and CRO Maor Sadra. We were happy to welcome many of you who wanted to take a look into the future of programmatic. If you missed Continue Reading
In our series on programmatic, so far we have talked about what programmatic media buying is and the various ways in which advertisers can buy ad inventory programmatically. We have dived into Real-Time Bidding Open Auction (RTB) and Private Marketplaces (PMP), both of which make use of auctions that happen in real-time. In this installment, we will discuss Programmatic Direct, an arm of programmatic media buying that doesn’t involve a real-time auction.
오늘날 모바일 광고주가 프로그래매틱 방식으로 비디오, 네이티브, 이미지 배너 인벤토리를 구입할 수 있는 방법은 크게 두 가지가 있습니다. 바로 오픈 RTB와 대형 퍼블리셔(매체) API 입니다.각각의 방식에 어떤 차이점이 있는지 살펴봅시다.
AppLift’s inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read on to learn more about their perspective on all things mobile! Up this week is IAB’s Melissa Gallo.
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).
We are continuing here with our latest series: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.
This time around, meet Matthew, Media Partner Account Senior Manager at AppLift.
AppLift’s inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read on to learn more about their perspective on all things mobile! Up this week is Adsquare’s Tom Laband.
실시간 입찰(Real Time Bidding, RTB) 방식의 광고 시장이 성장을 거듭하고 있음에도 불구하고 많은 모바일 광고주들은 여전히 프로그래매틱 광고가 정확히 무엇인지 궁금해 합니다. 프로그래매틱이라는 개념을 이해하는 데 가장 어려운 점은 바로 RTB 경매가 진행되는 과정에 관한 것입니다. 많은 사람들이 RTB와 프로그래매틱의 의미가 같다고 생각하기 때문이죠.
RTB는 온라인 광고 노출의 구매와 판매가 실시간 진행되는 프로그래매틱 바잉의 한 종류일 뿐입니다. 이 모든 과정이 페이지가 로드되기 직전, 순식간에 일어납니다. 조금 더 정확히 말하면 평균 약 0.2초가 걸리죠!
이제 이 경매가 어떻게 진행되는지 자세히 알아보고 RTB 매커니즘의 종류와 가격을 살펴보겠습니다.