时光飞逝 ！转眼间，炎热的7 月已悄悄地来到我们身边，感觉仿佛冬天就在昨天……
然而，我们最近的工作确实很繁忙，今年6月的确是本公司有史以来最繁忙的一个月。
下面让我来简要地向大家介绍一下本团队最近在柏林总部的工作实况︰
1.アドテク
2.トラッキングツール
3.フィンガープリンティング
4. Sub ID
5. ネット中立性
時の経つのはなんて早いのでしょう！ もう7月、冬がつい昨日のようです
ですが冬以降、多くの事が起こりました。そして6月は間違いなく、会社が今までに経験した中でもっとも忙しい月のひとつでした。
以下は当社チームが、ベルリンで取り組んだ事についての要約です。
AppLift’s inaugural FirstScreen Conference, the first conference dedicated to mobile performance advertising and ad technology, took place in Berlin on June 15. As the long and grey spring gave way to some June sunshine (well, as sunny as a Northern European summer gets!), we welcomed over 500 guests as well as AppLifters from four corners of the world at Berlin’s Kino International.
Technology, great food and a party like no other — here’s all that went down at AppLift’s inaugural FirstScreen conference. Read on as we revive memories or convince you to attend the 2017 edition 😉
New York, here we come! We are excited to announce the appointment of Brendan Lyall as Managing Director US East for the company’s newly-opened New York office.
As part of our continuing Life at AppLift series, we bring you to our Berlin office to showcase what we have been up to in June. It sure was a defining month for the whole AppLift family!
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).
We are continuing with our series Life at AppLift in order to introduce the people working in our company. The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.
Discover Rishi Agarwal, Managing Director, DataLift Enterprise.
1. モバイル広告コスト攻略
2. モバイル広告の多様なタイプ
3. その他モバイル広告用語
The digital advertising industry, and especially mobile advertising, has evolved at a rapid pace in the last couple of years, and much of that evolution has been towards programmatic. Programmatic advertising, i.e. the automated buy of media placements, has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps. However, despite all the buzz around programmatic, there is still confusion around what the term means and implies. Few know what it stands for, and even fewer know how to use it for media buying.
Our latest eBook demystifies what programmatic is and explains everything that you wanted to know about programmatic, but were too afraid to ask!
AppLift’s inaugural FirstScreen Conference kicked off today at Kino International in Berlin, bringing together the leading minds of the mobile industry. At the event we announced our new unified platform DataLift 360 – the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention.