AppLift’s inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read on to learn more about their perspective on all things mobile! Up this week is TUNE’s Chief Privacy Officer, Saira Nayak.
AppLift’s inaugural conference, FirstScreen, is just a few a weeks away. A couple of weeks ago we introduced you to our speakers as well as the conference agenda. As we countdown to June 15, we bring to you the first of our exclusive interviews with our speakers. Read on to learn more about their perspective on all things mobile!
As part of our continuing Life at AppLift series, we fly you (virtually!) to our Seoul office to showcase what our colleagues have been up to in April. It sure was A-PACked month for our Korean team!
时光飞逝 ！转眼间，炎热的7 月已悄悄地来到我们身边，感觉仿佛冬天就在昨天……然而，我们最近的工作确实很繁忙，今年6月的确是本公司有史以来最繁忙的一个月。下面让我来简要地向大家介绍一下本团队最近在柏林总部的工作实况︰
1. モバイル広告市場の概要
2.初期には…
3. アドテクの誕生！
4. 分析の種類
Welcome back to our Industry Exposed series! This time around, we sat down with Ty Sinclair and Jim Hayhurst of Pretio Interactive to know their different approach to mobile advertising and the potential of brand rewards on mobile.
Last week we discussed in detail how the RTB auction process works. This week, as part of our on-going series on Programmatic, we take a deep dive into the world of private marketplaces.
Private Marketplaces, or PMPs, are invite-only marketplaces that allow high-caliber publishers to set aside certain ad inventory packages and sell them to a select buyer or group of buyers through a private auction mechanism, transacted through Deal IDs. Deal IDs can be understood as a unique code that is generated to represent the negotiated terms of the deal between the buyer and the seller.
Our new blog post takes you through a deep-dive into the world of private marketplaces!
A few weeks ago we went out with the news of our first-ever conference, FirstScreen, which will take place on June 15 in Berlin in collaboration with Online Marketing Rockstars. Today we’re thrilled to announce the first speakers as well as the conference agenda. We mixed insightful sessions from mobile experts with inspirational talks from influencers and entrepreneurial luminaries to bring you a conference experience both informative and entertaining. Among others, we will be welcoming the founders of the app phenomenons musical.ly and Dubsmash, as well as specialists from Facebook, TUNE, adjust, Studio 71, Priori Data and many more!
The 2016 edition of the Pocket Gamer Connects kicked off on Thursday, April 21, bringing together the mobile gaming fraternity to the Indian tech hub of Bangalore. The popular international mobile gaming conference has participation from developers, Indie stars, publishers, and giants such as Google, Reliance Games, Rovio, Microsoft, among many others.
Will major social platforms around the world, including each of the national champions, eventually have their own custom ad APIs? If so, how will mobile advertisers buy inventory programmatically between the worlds of custom APIs and Open RTB, to deliver consistent campaigns across channels?