In 2015, the world finally seems to be witnessing the power of mobile. In emerging economies in particular, people have embraced mobile with open arms as it gives them access to services that weren’t available before. In India, according to a report by the Internet & Mobile Association of India (IAMAI) and IMRB international, the number of mobile internet users is expected to reach 213 million by June this year. More importantly, an impressive 53 million users are estimated to come from the rural areas of India (the remaining 160 million coming from cities).As mobile takes off on the sub-continent, here are the five major trends to looks out for in the Indian Mobile Market in 2015.
Welcome back to our Mobile Industry Exposed Interview. This week we sat down with Daniele Pelleri co-founder and CEO of AppsBuilder, to discuss the need for programmatic platforms to improve monetization, innovation for acquisition and the importance of proper planning before app store submission as well as during and after you have launched your app.
Daniele is the Co-Founder and CEO of AppsBuilder, a professional, easy to use app development platform that empowers marketers to build powerful apps at their desk. Keen on computer engineering and the Internet industry from a young age, Daniele has been an entrepreneur for as long as he can remember, and set up his first web marketing agency when he was 22 years old. At the helm of AppsBuilder since 2011, his vision was to develop an app building software that eliminates the need for complex technical knowledge or coding, and reduces go-to-market time. In 4 short year, AppsBuilder has become the resource-light solution for any business or brand looking to deploy a native app. Sign up for a free trial or find out more at www.apps-builder.com
Welcome to our Mobile Industry Exposed interview series! This time we spoke with Ariel Michaeli, co-founder and CEO of appFigures, about entering the Asian markets, taking into account more than mere app localization, the future of app stores as well as the new trends shaping the mobile marketing industry!Ariel has been building platforms and turning them into companies since graduating high school in 2002. appFigures is the 9th start-up founded with his brother, and he’s been CEO for all companies. Before founding appFigures with his brother, Oz, Ariel and Oz ran an interactive agency responsible for the creation of web-based video games for leading brands. In late 2008, they found app development was a huge potential for new business growth. Because the industry lacked business tools at that time, Ariel and Oz built what they needed – an app store intelligence platform. In 2009, appFigures was launched and later that year, Ariel moved all of his focus to appFigures.
Machine learning is probably one of the most hyped words of the last few years, and rather justifiably so. The field is currently the subject of widespread theoretical research, practical industrial implementations as well as a few distant fears (most of them being about robots killing all humans).
Machine learning is typically defined as “a type of artificial intelligence (AI) that provides computers with the ability to do certain tasks, such as recognition, diagnosis, planning, robot control, prediction, etc., without being explicitly programed. It focuses on the development of algorithms that can teach themselves to grow and change when exposed to new data.”How is machine learning used in our industry? We sat down with two data scientists from AppLift, Dr. Florian Hoppe and Bruno Wozniak, to understand how machine learning algorithms are currently helping mobile advertisers drive campaigns more efficiently and cost-effectively. We selected three use cases: Real-Time Bidding (RTB), lookalike targeting and user data enhancement.
We already wrote about the main three mobile marketing trends from Mobile World Congress 2015. During a very hectic show, Laura Bolos from the Application Developers Alliance took the time to sit down and interview our CEO Tim Koschella. Tim talked about AppLift’s history, the reasons behind the extremely rapid growth as well as the very dynamic company culture of our company.Among Tim’s advice to startup founders:
As a founder you shouldn’t be giving away the driver’s seat of your company. Be in the driver seat, but also actively claim it.
Below is the video recording of the interview. Thanks to the ADA for the opportunity!
Digital travel sales is a $450 billion market worldwide (2014 figures by eMarketer). By 2017, 30% of travel sales in the United States will be generated through a mobile device (Statista). By 2018, mobile travel researchers will account for 71.3% of digital travel researchers in the US (eMarketer). Today already, 47% of travelers start planning a trip on a smartphone. Travel apps are, increasingly, where the purchase intent starts.To explore the huge travel opportunity on mobile, we teamed up with app store analytics company Priori Data and brought you an overview of the travel app category.
Today we are extremely pleased to announce our expansion across the APAC region with three new offices in Beijing, China, Tokyo, Japan, as well as Delhi, India. Roughly two years after the opening of our first Asian office in Seoul, we can safely say that we have managed to convert the mobile opportunity lying in the region. Proof of the relevance of our decision to invest in Asia, AppLift’s revenue in the region have tripled over the past twelve months.
아시안 비트 시리즈의 6번째 포스팅에 오신 것을 환영합니다! 베트남,시장을 들여다본 이후 이제 두번째 동남아 나라, 태국을 살펴보려합니다. 이번에는 게임 리서치 회사인 뉴주(Newzoo)의 도움을 받았습니다. (아직 안 읽어보셨다면 이전에 저희와의 콜라보레이션을 통해 만든 글로벌 모바일 게임 시장 인포그래픽과 아시아 빅3 모바일 게임 마케팅도 확인해보세요).
비록 이 지역에서 가장 큰 시장은 아니지만 동남아에서 모바일 게임 출시를 고려하고 있다면 태국은 빼놓을 수 없는 나라입니다. 사실 태국은 동남아에서 21%의 점유율로 가장 큰 게임 시장이며 2017년까지 이 위치를 유지할 전망이라고 합니다.
뉴주의 대표인 피터 워맨(Peter Warman)은 이렇게 얘기합니다:
“태국의 번화한 게임 업계는 글로벌 시장에서 큰 영향력을 가지고 있습니다. 전세계 상위 20개국 안에 자리를 확보하고 있는 태국의 게임 매출은 2017년에 4억 9천만 달러를 초과할 것으로 보입니다. 이중에서 60%의 매출이 모바일에서 올 것으로 보입니다. 지금까지 가장 빠르게 발전하고 있는 분야이기도 하죠. 여전히 빠른 속도로 발전중인 이 지역의 (모바일) 인터넷 커넥션과 함께 모바일 개발자들에게 큰 기회와 지속적인 발전에 있어 엄청난 잠재력을 가진 곳입니다.”
저희가 중요하게 생각하는 태국 모바일 게임 시장에 관한 5가지 인사이트입니다!
Welcome to the 6th instalment of the Asian Beat Series! After a stroll through Vietnam, we are now diving into a second South-East Asian country, Thailand. This time we benefit from the insights of games research company Newzoo. (Check out the other products of our fruitful collaboration: the Global Mobile Games Landscape as well as Mobile Games Marketing in Asia’s Big 3).
Although not the largest market in the region, Thailand should not be left out when considering the distribution of your mobile games in South-East Asia. Thailand is, after all, the largest market for games in South-East Asia with a 21% share and should hold the leader position until 2017.
Newzoo CEO Peter Warman confirms:
“Thailand’s thriving games industry is a major force in the global market. Securing its place in the global top 20 countries, game revenues in Thailand will exceed $490 million in 2017. About 60% of these revenues will come from mobile, by far the fastest growing segment. With the still fast-rising (mobile) internet connectivity in the region, there is huge potential for continued growth, pointing to enormous opportunities for mobile developers.”
Here are our top five insights into the Thai mobile games market!
Have you ever wondered what it would be like to work in a thriving, creative and fast-paced start-up environment? Here at AppLift we are currently looking for candidates to fill over 30 positions across various departments and with different skill sets and levels.
Whether you are a recent university graduate with a business background, a top programer who possesses exceptional coding skills or have over 5 years experience in the mobile adtech industry and are looking for your next challenge, AppLift is the company for you.Here are the top 10 reasons why we think YOU would like to work with US!