AppLift’s CEO Tim Koschella recently spoke with Thalamus on mobile app advertising pitfalls and best practices. Read the interview in full here.
A “Lingua Franca” is a common language enabling people from various countries and cultures to understand each other. For instance, Latin imposed itself as the common language throughout Europe during the old days of the Pax Romana and French was used widely across diplomatic missions until the beginning of the 20th century. Today, English is the uncontested universal language of commerce, trade and business for the ease of exchanging information and making communication standardized.
The same purpose underlies the creation of the RTB project, as its mission is officially to “spur greater growth in the RTB marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory.”
At AppLift, we put huge emphasis on providing our team with all the tools they need to grow and learn as much as possible. We believe in growth, creativity and collaboration. We want to help them build the engine of their own growth.
Although mobile commerce has outpaced desktop commerce by a factor of 3x, retailers have failed to convert on the monetization opportunity. In this article, Stefan Benndorf, MD at AppLift, explains the reasons behind the mCommerce gap and proposes a few solutions on how to bridge the divide.
The winners of our hackathon won a 2 weeks’ trip to San Francisco, where they spent time solving real-life tech problems at AppLift Labs. Read all their adventures in this new blog post.
Programmatic advertising has seen an explosive growth since 2014, emerging as one of the hottest buzzword in mobile advertising. However, despite all the buzz around it, there is still confusion around what the term means and implies. This is why we decided to create the Programmatic Constellation, our newest interactive infographic on mobile programmatic.
July is a meaningful month for us in the AppLift APAC office: it’s our birthday month! To celebrate this 3rd anniversary, AppLifters gathered for an offsite in Gapyeong, a well-known location for outdoor activities. Get a glimpse at this amazing team event and learn more about AppLift’s life outside of the office !
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).
We are continuing with our series Life at AppLift in order to introduce the people working in our company. The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.
Learn more about Vipinesh Singh, Product Manager at AppLift Bangalore.
In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.
Better ratings and reviews come down to an 8-step process, which we’ll get into in today’s post.
AppLift’s inaugural FirstScreen Conference, the first conference dedicated to mobile performance advertising and ad technology, took place in Berlin on June 15. As the long and grey spring gave way to some June sunshine (well, as sunny as a Northern European summer gets!), we welcomed over 500 guests as well as AppLifters from four corners of the world at Berlin’s Kino International.
Technology, great food and a party like no other — here’s all that went down at AppLift’s inaugural FirstScreen conference. Read on as we revive memories or convince you to attend the 2017 edition 😉